Marketing Campaign Manager

Instinct Science • Doylestown, PA

1d • $85,000 - $115,000 • Remote

About The Position

Instinct Science is an animal health software company that helps the world’s leading veterinary practices deliver exceptional patient care, improve staff efficiency, and minimize team stress and burnout. Our easy-to-use EMR platform acts as the nerve center for veterinarians, veterinary nurses, and support staff alike, fostering seamless collaboration across teams. With our January 2024 acquisition of VetMedux, a company providing trusted education (Clinician’s Brief) and clinical decision support (Standards of Care™, Plumb's) for veterinarians, Instinct has strengthened our commitment to delivering the mission-critical tools veterinary practices need to care for their patients at the highest level and with the best outcomes. We’re fueled by compassion! Our team, our customers, and their patients and animal owners matter immensely to us. We put the Customer First; Act with Grace, Not Teeth; Do the Right Things for the Right Reasons; and know that Excellence is in our DNA. If these values speak to you, you might be a good fit for our Marketing Campaign Manager job. This job, and the team at Instinct, is remote. Instinct Science is looking for an experienced and motivated Marketing Campaign Manager to be responsible for the development, launch, and optimization of marketing programs to drive demand for Instinct software products. These programs are built across the entire buyer’s journey and are a comprehensive set of tactics including, but not limited to email campaigns, digital advertising, paid social, events, publications, associations, and partner marketing. The Campaign Manager will work with internal and external cross-functional teams to build campaign assets, execute programs, measure, and report on campaign effectiveness, and optimization for peak performance.

Requirements

• A minimum of 4+ years’ experience in a similar role managing marketing campaigns, preferably in a B2B technology environment.
• A proven track record of managing strategic, integrated marketing campaigns that make a measurable impact to lead flow, sales pipeline generation and sales bookings
• Proven success in a high growth company environment, working closely with sales and product teams.
• Strong analytical, interpersonal, and project management skills.
• Creative thinker with strong oral and written communication skills
• High degree of business acumen and understanding of B2B SaaS KPIs
• Good understanding of the communications process for corporate software products.
• Ability to combine strategic thinking with strong implementation skills – instinctively understands angles and positioning.
• Direct experience with marketing automation tools (Hubspot, Marketo, Pardot, etc.)
• Relationship building, vendor management, and negotiating skills.

Nice To Haves

• Strategic marketing experience within the veterinary industry is preferred

Responsibilities

• Align business strategies into campaign strategies to increase lead flow and achieve sales pipeline goals
• Understand the buyer – pain points, personas, how they buy, and how to engage them
• Build monthly/quarterly campaign tactics aligned to the buyer’s journey/product roadmap following modern marketing best practices
• Help implement a campaign strategy balancing the need to produce immediate low funnel pipeline while also developing future demand with thought leadership campaigns
• Understand evolving marketing trends and channels that increase demand creation and brand awareness
• Leverage expertise in full funnel (marketing and sales) capabilities, including automation, to maximize campaign impact, SDR lead follow-up (sequences), and support Account-Based Marketing (ABM) targeting top accounts in ICP
• Collaborate with the rest of the marketing team to create and optimize campaign strategies across digital marketing, website, social media, events, and partnerships
• Partner with Product Marketing and Sales Enablement/Sales to extend and amplify campaign strategies with SDRs and Account Executives
• Leverage internal and external subject matter experts for thought leadership, compelling content, and increased campaign effectiveness
• Build, manage, and communicate monthly/quarterly campaign plans
• Coordinate the ongoing development of campaign content
• Create and manage email marketing campaigns, nurture campaigns, and other automated marketing journeys in the marketing automation system (HubSpot)
• Test and optimize campaign mix to maximize return on investment, sales pipeline, and bookings
• Analyze data to monitor the success of programs and optimize activities based on results
• Deliver campaign performance reports monthly for cross-functional visibility and discussion of what is working and how to improve performance
• Ensure that the Instinct brand and identity is adhered to in all program tactics and channels
• Stay abreast of marketing best practices to ensure programs remain cutting edge

Benefits

• We offer a supportive and caring work environment.
• We are transparent, open, honest, and empathic, both internally and externally.
• We pay our team well.
• We offer medical, dental and vision benefits and 401K with match.
• We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays.
• We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work.
• We provide all-expense-paid time throughout the year together, including at our annual retreat.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees