Senior Marketing Associate, Retention
About The Position
At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content. We’re looking for a motivated, performance-driven Senior Marketing Associate, Retention to join our team. This role challenges you to blend strategic thinking and hands-on execution. It demands curiosity, analytical rigor, and adaptability in a fast-moving e-commerce environment. If you thrive on turning data into action, love testing new ideas, and are excited to shape the future of retention through human creativity paired with AI innovation, we invite you to join us. What you get to do every day: Execute retention marketing programs across Email and SMS. You’ll identify ways to increase engagement and grow customer lifetime value. Manage campaigns from idea to launch, including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance. Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns. Dive into performance data to uncover opportunities and insights. You’ll continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance. Adopt emerging AI tools to accelerate workflow, support experimentation and rapid learning, and unlock new capabilities. This overview isn’t exhaustive. We’re always evolving, and your responsibilities will too. You’ll have plenty of opportunities to take initiative, grow your role, and explore new ideas.
Requirements
- 4+ years of experience in retention, lifecycle, or email marketing roles, ideally in an e-commerce setting.
- Experience in hands on executing email marketing campaigns using ESPs.
- Strong organizational skills with meticulous attention to detail.
- Strong analytical skills.
- You can comfortably interpret data, run tests, and make data-driven marketing decisions.
- A collaborative attitude.
- You build positive relationships and communicate effectively across teams, and are excited to share and scale new AI-driven approaches.
Responsibilities
- Execute retention marketing programs across Email and SMS.
- Identify ways to increase engagement and grow customer lifetime value.
- Manage campaigns from idea to launch, including calendar planning, creative briefing, audience segmentation, building emails, QA, and measuring performance.
- Work closely with Ecommerce, Creative, Analytics, Product, and Brand Marketing teams to ensure cohesive, effective campaigns.
- Dive into performance data to uncover opportunities and insights.
- Continuously refine campaigns through testing, personalization, and optimization, always looking for new ways to improve performance.
- Adopt emerging AI tools to accelerate workflow, support experimentation and rapid learning, and unlock new capabilities.
Benefits
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
