Retention Marketing Specialist

Credit Human Careers • San Antonio, TX

7h • Onsite

About The Position

We are seeking a Retention Marketing Specialist for the Marketing Technology Department. The Retention Marketing Specialist will translate the Marketing Technology Manager’s 1–2-year vision for member retention and loyalty communication into tactical plans of one year or less. Their focus is to leverage data, as well as email, statement, push, SMS, in-app and other communication channel best practices, to improve the member experience and facilitate a meaningful, long-term member relationship. The Retention Marketing Specialist is expected to lead content and project planning for designated 1:1 communication channels; execute, test, monitor and optimize asset design and content; and support all activities performed by peers, business units, and third parties. If you have experience with marketing automation systems and project management you should apply right away! Highlights: Design and implement member generation and retention email and other 1:1 communication plans that reduce churn and increase loyalty. Collaborate with cross-divisional teams (e.g., product owners, member service) to ensure seamless member experience. Create personalized offers, loyalty programs and targeted campaigns for different member segments. Proactively make incremental improvements, seeking leadership and business unit approval when necessary. Create a testing framework and coordinate and conduct testing as needed. Act as administrator of our digital communication channels and ensure all integrations, data transfers, and accompanying functionality are working properly.

Requirements

• Required 5+ years of experience improving customer journeys and channel performance for email, SMS, push, in-app and other communication channels.
• 3+ years of experience using a marketing automation system (such as Hubspot, Marketo, Mailchimp, etc.) with external data sources and APIs.
• 3+ years of experience with content mapping and writing email or other targeted/automated content.
• Must have knowledge of laws and regulations relevant to marketing and marketing communication (such as email, SMS, push, etc.).
• Must have experience building dynamic/personalized email (using logic and code to serve up unique content per recipient).
• Must have experience compiling performance data, synthesizing analytics into insights, and leading meaningful and productive performance conversations with all levels of leadership.
• Project management experience.
• Working knowledge of digital accessibility standards
• Working knowledge of HTML
• 4-year college degree in Marketing, Communications or related field
• In-depth knowledge of marketing automation, with proven ability to improve conversion rate and performance of marketing campaigns.
• In-depth understanding of omnichannel marketing
• Expert knowledge of email, SMS, push, in-app, and other communication channels.
• Demonstrated ability to create messaging and content for high-converting communications.
• Team player with excellent interpersonal and communication skills (both oral and written), able to work well with diverse groups across the organization.
• Relates well to all kinds of people and can build constructive and effective relationships.
• Commitment to learning-based marketing.
• Makes high-quality decisions promptly based on analysis, wisdom, experience, and judgment.
• Extremely organized with strong attention to details.
• Ability to anticipate challenges and/or solve problems as they arise.
• Exceptional time-management and planning skills with the ability to prioritize workload.
• Data-driven and process-oriented.
• Practices attentive and active listening
• Intellectually curious, analytically rigorous, hard-working, and a good business intuition.
• Willingness to take on any tasks with flexibility and creativity.

Nice To Haves

• Experience in the financial services industry, specifically banking
• Content marketing and/or inbound marketing experience
• Experience using Workfront or similar tools
• Content Marketing or Email Marketing Certification
• Digital Marketing
• Hubspot Email Marketing

Responsibilities

• Design and implement member generation and retention email and other 1:1 communication plans that reduce churn and increase loyalty.
• Collaborate with cross-divisional teams (e.g., product owners, member service) to ensure seamless member experience.
• Create personalized offers, loyalty programs and targeted campaigns for different member segments.
• Proactively make incremental improvements, seeking leadership and business unit approval when necessary.
• Create a testing framework and coordinate and conduct testing as needed.
• Act as administrator of our digital communication channels and ensure all integrations, data transfers, and accompanying functionality are working properly.

Benefits

• Credit Human provides employees with many benefits from insurance coverage to college tuition reimbursement.
• To get to know Credit Human and learn more about our benefits, visit our careers page at www.credithuman.com/careers .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees