Senior Marketing Associate III

Vistra Corp•Irving, TX

25d

About The Position

As a member of the Marketing team, the Senior Marketing Associate will coordinate cross-functional efforts to ensure the delivery of a consistent brand or marketing experience through integrated brand building programs, ensuring our customers and prospects feel supported, assured and worry-free and our consultants feel informed, engaged and appreciated.

Requirements

5+ years marketing experience with a proven track record in creating and managing highly successful & visible marketing programs
Strong writing and analytical capabilities
Experience managing and overseeing 3rd party vendors/partners
Strong work ethic with effective team collaboration skills
Proven ability to effectively project manage and be detail-oriented
High School diploma or equivalent required.

Responsibilities

Ability to create innovative marketing plans that meet timelines, on budget and strategy while achieving program goals and ROI
Day-to-day contact for internal and external partners on campaigns
Provide weekly updates to key internal and external stakeholders, while leading insights and recommendations on future campaigns
Develops core messaging and content strategy for both consumer and business-to-business products and services.
Facilitating and securing all approvals on messaging, creative development, legal review and overall programs to ensure alignment with company standards
Achieve annual plan targets for: Channel gains and/or losses
Margin targets
Brand awareness and customer experience/satisfaction
Develop and execute a sales‑driven annual direct marketing strategy (direct mail and email) that supports residential and SMB acquisition, margin, and brand goals
Own day‑to‑day management of direct marketing campaigns, serving as the primary contact for internal stakeholders, external vendors, and agency partners
Lead campaign planning, targeting, and offer strategy, partnering with analytics and channel teams to maintain an annual Learning Agenda and leverage testing to refine creative, messaging, cadence, and offers
Drive creative development and innovation with agencies to evolve messaging, personalization, and design to improve response and conversion
Manage campaign workflows, timelines, budgets, and approvals to ensure efficient, compliant execution across print, mail, and email channels
Analyze and report on campaign performance, delivering insights and actionable recommendations to optimize results and ROI
Support DM efforts (as needed) for other Vistra brands, applying best practices and efficiencies
Identify ongoing opportunities to improve process, performance, and customer experience across direct marketing channels