Senior Marketing Analytics Specialist

Massive Insights Inc.•Plano, TX

About The Position

We are looking for a sharp, curious, and results-driven Marketing Analytics Specialist to join a well-established fintech SaaS company headquartered in Plano, TX. This is a high-impact, cross-functional role for someone who thrives at the intersection of data, marketing, and business strategy. You'll serve as the connective tissue between disparate data systems, turning raw customer data into actionable intelligence that empowers marketing, sales, and leadership to make smarter decisions and drive measurable ROI. If you're the type who naturally gravitates toward messy data problems, loves building clarity from complexity, and can hold your own in a room full of both executives and engineers — we want to meet you.

Requirements

5+ years of experience in marketing analytics, business intelligence, or a related data-focused role
Hands-on experience with Salesforce CRM; familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
Strong proficiency in SQL and at least one BI/visualization tool (e.g., Tableau, Looker, Power BI)
Demonstrated ability to integrate and work with data from multiple disparate systems
Exceptional communication skills — you can explain complex data to non-technical audiences without losing nuance
Proven track record of self-directed project management with minimal oversight

Nice To Haves

Background in fintech, financial services, or similarly regulated industries
Experience in a B2B SaaS environment
Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)
Familiarity with Python or R for data analysis and automation
Knowledge of attribution modeling and multi-touch revenue analytics
Experience presenting to VP/C-suite stakeholders

Responsibilities

Consolidate and harmonize customer data from multiple platforms and systems into a repeatable, unified, & reliable view of the customer journey
Identify data gaps, quality issues, and integration opportunities across marketing, sales, and product data sources
Build and maintain dashboards, reports, and models that surface meaningful customer insights to stakeholders
Translate raw data into clear narratives that drive strategic decisions across marketing and sales
Own the measurement framework for marketing campaigns, demand generation, and pipeline contribution
Analyze customer acquisition, retention, and lifetime value trends to inform go-to-market strategy
Track and report on key marketing KPIs including MQLs, conversion rates, CAC, and attribution
Partner with the marketing team to design and analyze A/B tests and campaign experiments
Serve as a power user and internal resource for CRM and marketing platforms including Salesforce
Evaluate and onboard new analytics tools and technologies as the business evolves
Automate reporting and data workflows to reduce manual effort and increase analytical throughput
Act as a trusted analytics partner to marketing, sales, product, and finance teams
Manage multiple workstreams simultaneously with clear prioritization and communication
Present insights and recommendations to senior leadership in a clear, compelling, and business-relevant way
Drive cross-functional alignment on data definitions, reporting standards, and analytical methodologies