Senior Marketing Analytics Manager
About The Position
As a Senior Marketing Analytics Manager you will provide senior individual-contributor leadership to Avalara's Marketing organization by owning how marketing performance is measured, interpreted, and used to drive decisions. You will operate at the intersection of Marketing, RevOps, Sales, Finance, and Data, ensuring analytics frameworks are trusted, scalable, and decision-ready. You will lead through expertise and influence, not people management, and is accountable for clarity, consistency, and effect of marketing analytics across the business. This is a remote position reporting to the Director, Marketing Analytics #LI-Remote
Requirements
- 8–12+ years of experience in marketing analytics, growth analytics, or related fields
- Oversee complex analytics domains with cross-functional impact
- Experience supporting senior and executive stakeholders in decision-making forums
- Understanding of marketing and GTM measurement concepts
- Analytical problem-framing and structured thinking skills
- Connect data to business strategy and outcomes
- SQL and data literacy
- Experience working with modern data stacks and BI tools
Responsibilities
- Lead the definition, evolution, and governance of marketing analytics frameworks
- Establish clear standards for metrics, definitions, and sources of truth
- Resolve conflicting interpretations of performance data
- Full-funnel and lifecycle measurement
- Attribution and ROI frameworks
- Campaign, channel, and program performance
- GTM and pipeline analytics
- Executive and board-level marketing reporting
- Translate complex analyses into clear insights
- Lead deep dives, root cause analyses, and opportunity sizing
- Influence prioritization, investment decisions, and GTM strategy
- Support senior leadership with decision-ready narratives, not just metrics
- Align our needs with data models, reporting, and delivery priorities
- Represent Marketing Analytics in planning and review forums
- Define expectations for analytics usage, interpretation, and reporting quality
- Ensure analytics outputs are trusted and scalable
- Guide Analytics Engineers and BI partners on implementation priorities
- Mentor senior analysts and managers through thought leadership and feedback
Benefits
- great compensation package
- paid time off
- paid parental leave
- bonuses
- private medical, life, and disability insurance
- inclusive culture and diversity
- employee-run resource groups
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
