Senior Manager - Global Marketing Analytics

Avispa Technology•Los Angeles, CA

7d•Onsite

About The Position

A leading digital streaming network seeks a Senior Manager - Global Marketing Analytics . The successful candidate will be responsible for leading advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.

Requirements

6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking), with at least 2 years of experience within a major studio, streaming platform, or theatrical marketing agency.
A bachelor’s degree in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field is preferred.
Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets.
Strong background in marketing testing frameworks, campaign effectiveness analysis, and performance optimization.
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to stakeholders.
Excellent communication skills, with the ability to synthesize complex information for non-technical audiences.
Ability to work independently, manage multiple priorities, and drive impact in a fast-paced, matrixed environment.
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics.
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences.
Experience in collecting social and search data.

Nice To Haves

Relevant coursework, certification(s), and/or demonstrated analytical expertise are preferred.
Experience leading market research or consumer insights initiatives, particularly within the theatrical space, is preferred.
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign effectiveness studies is preferred.
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr) is preferred.
Advanced expertise with data visualization tools (e.g., Tableau, Looker, Google Data Studio, PowerBI) is preferred.
Strong project management skills and experience overseeing vendor relationships and insight delivery timelines are preferred.

Responsibilities

Lead the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business stakeholders.
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic.
Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic learnings from digital creative testing across platforms.
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy.