Senior Manager, Marketing Operations & Analytics

Zuora•San Jose, CA

About The Position

At Zuora, we power the world’s shift to Modern Business. We’re helping people and companies subscribe to a better way of doing business—one that’s built on recurring relationships instead of one-time transactions, creating more value for customers, companies, and the planet. As pioneers of the Subscription Economy, our platform and expertise help the world’s most innovative organizations—from disruptive startups to global enterprises—monetize new business models, nurture long-term subscriber relationships, and optimize their digital experiences. Join us as we transform industries and shape the future of how businesses grow. We are looking for a strategic, data-driven Marketing Operations leader who can accelerate our shift toward an AI-native marketing engine. This role sits at the intersection of marketing technology, analytics, and go-to-market scale, ensuring our systems, processes, and insights empower the full marketing organization. You will support our marketing automation ecosystem, lead operational excellence across marketing and funnel processes, and build a modern analytics foundation, including dashboards, attribution models, and BI infrastructure. This leader must be equally comfortable rolling up their sleeves technically and setting vision for how we evolve toward next-gen, AI-powered marketing. The ideal candidate has experience in B2B SaaS, strong marketing systems architecture skills, and the analytical capabilities to influence strategy through data.

Requirements

7–12 years (Sr. Manager) in B2B SaaS Marketing Operations or Revenue Operations.
Experience managing complex MarTech stacks and integrating new technologies.
Strong technical depth: lead routing, scoring, automation, reporting, attribution, funnel management.
Comfortable with SQL and partnering with data/BI engineering teams.
Has worked in organizations shifting toward advanced automation or AI-driven GTM motions.
Systematic and analytical thinker.
Thrives in fast-paced environments.
Communicates complexity simply and persuasively.
Strong leadership presence, even without a large team.
Forward-looking; enjoys building what doesn’t exist yet.
Highly collaborative and cross-functional.
Wants to build or modernize a marketing ops function.
Sees AI as a strategic differentiator.
Aims to scale from tactical execution to strategic leadership.

Responsibilities

Manage the team who owns day-to-day operations across Marketo, Outreach, Demandbase/6sense.
Build and maintain lifecycle processes including scoring, routing, segmentation, campaign architecture, and attribution setup.
Ensure data accuracy and system hygiene.
Architect lead lifecycle processes including scoring, routing, attribution, campaign/program setup, and funnel management.
Partner with IT, RevOps, marketing and SDR leadership to ensure alignment and seamless go-to-market process execution
Build dashboards and recurring reports for marketing programs, funnel performance, and pipeline contribution.
Write SQL queries and partner with BI/data teams to support analytics needs.
Provide actionable insights that improve campaign optimization and GTM planning.
Partner with Data/BI teams to ensure proper data governance, modeling, and analytics infrastructure.
Translate complex data into clear insights and recommendations for marketing leadership and cross-functional stakeholders.
Test, evaluate, and incorporate AI tools that improve automation, personalization, and operational efficiency
Build scrappy prototypes and process improvements that push the org toward AI-native marketing.
Evaluate and implement next-gen MarTech solutions that reduce manual work and improve targeting, orchestration, and personalization.
Collaborate with Sales Ops, SDRs, RevOps, and Marketing leaders to align on lead processes and GTM performance metrics.
Build operational frameworks, documentation, and governance that ensure reliability and repeatability as we scale.