Marketing Analytics Manager

Adtalem Global Education • Columbia, MD

2h • $70,696 - $124,230 • Hybrid

About The Position

The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University. This role is accountable for full-funnel marketing analytics connecting brand performance, media impact, web behavior, CRM engagement, and down-funnel conversion to business outcomes. Acting as the primary analytics liaison between the central marketing team and Walden’s business leadership, this position requires a strong analytical mindset, data storytelling expertise, and a working knowledge of a diverse marketing mix. The ideal candidate will bring fluency in brand measurement, media and web analytics, database marketing, and enrollment-focused KPIs, while also possessing the communication and project management skills to align marketing analytics priorities with business objectives. This is a highly visible role, responsible for translating insights into action and guiding the analytics roadmap to support Walden’s strategic growth.

Requirements

• Bachelor’s degree in marketing, business, statistics, or a related field; Master’s preferred
• 5–8 years of experience in marketing analytics, including at least two years in a managerial capacity leading processes and projects
• Proficiency in SQL for querying and manipulating large datasets
• Expertise in data visualization tools such as Tableau, Power BI, or Looker
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Proficiency with generative AI platforms and demonstrated experience integrating AI into marketing analytics workflows
• Demonstrated ability to influence stakeholders and drive strategic outcomes through data
• Strong communication and presentation skills, with the ability to effectively communicate insights to executive leadership
• Experience in matrixed organizations and managing competing priorities
• Familiarity with marketing automation and CRM systems (e.g., Salesforce, Eloqua)
• Strong understanding of statistical methods, forecasting, and marketing attribution
• Ability to synthesize data from multiple sources and define, refine, and report on relevant KPIs

Responsibilities

• Serve as the primary Analytics & Insights contact for Walden, coordinating research plans and aligning analytics strategy with institutional goals.
• Align Center of Excellence (COE) analytics team members to prioritize and deliver high-impact analytics initiatives for Walden.
• Continuously monitor marketing and media performance trends, proactively identifying anomalies and emerging patterns to flag risks or capitalize on opportunities early.
• Lead deep-dive analytics investigations and communicate findings effectively to stakeholders across all levels, including executives.
• Owns measurement strategy for key marketing initiatives and benchmarks performance against targets, providing proactive updates.
• Collaborate with the forecasting team to identify performance drivers prescribes actions mitigate headwinds and capitalize on tailwinds.
• Integrate data-driven insights, anecdotal feedback, and consumer research to build a comprehensive understanding of business performance drivers.
• Create data visualizations and presentations hands-on, while collaborating with COE teams to enhance automation and reporting efficiency.
• Manage multiple concurrent projects, partnering with stakeholders to ensure clear prioritization and timely delivery of analytics outputs.

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
• You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees