Marketing Analytics Manager

McAfee

1d • Hybrid

About The Position

We’re seeking a hands-on analytics professional to join our Marketing Analytics team with a focus on measurement and optimization of customer acquisition efforts. In this role, you will design and evaluate experiments, assess the performance of campaigns and landing pages, and build the measurement frameworks that ensure marketing investments deliver real impact. You will partner closely with marketing stakeholders to ensure campaign effectiveness is measured with rigor, real-time monitoring is in place, and insights are translated into clear recommendations. This is a hybrid role based within a commutable distance of one of our hubs i.e. New York, NY or Frisco, TX or San Jose, CA or Newport Beach, CA. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location.

Requirements

• 5–7 years of experience in marketing analytics, growth analytics, or a related field, ideally in an e-commerce company and/or a subscription-based business.
• Strong expertise in marketing measurement, including experimental design, campaign attribution, and performance analytics.
• A strong grasp of attribution concepts and measurement approaches, with a focus on MMM, MTA, and incrementality.
• Proficiency in SQL and experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).
• Experience building dashboards and interactive reports in BI tools such as Power BI, Tableau, or Looker.
• Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.
• Hands-on, detail-oriented approach, with the ability to translate complex analyses into clear, actionable recommendations.
• Strong communication and stakeholder management skills, with the ability to influence marketing decisions through data.

Responsibilities

• Design and implement robust measurement strategies for acquisition campaigns and landing pages, including A/B tests, incrementality tests, and other experimental designs.
• Build real-time monitoring and alerting frameworks to track in-flight campaign and test performance.
• Analyze campaign and landing page effectiveness, surfacing actionable insights to improve ROASI and customer acquisition efficiency.
• Apply attribution frameworks and campaign data to evaluate acquisition performance and optimize marketing spend.
• Develop interactive, intuitive reporting that enables stakeholders to quickly understand performance and make data-driven decisions.
• Partner with marketing teams to ensure test results and learnings are shared broadly and inform future strategy.
• Collaborate with data engineering and data science teams as needed to access and refine data for marketing measurement.
• Stay current on industry best practices in digital marketing analytics, experimentation, and subscription/e-commerce measurement.

Benefits

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees