Senior Marketing Agency Manager- EdwardJones.com & Owned Channels

Edward Jones • Tempe, AZ

45d • Hybrid

About The Position

The Senior Marketing Agency Manager is responsible for leading external agencies to create and execute marketing strategies and campaigns that deliver measurable outcomes for the firm, prospects, clients, and branches. This role requires strong business acumen to connect home office and branch marketing programs with business segment, Market Management, and Practice Management objectives. The Senior Agency Marketing Manager ensures alignment between agency deliverables and organizational goals, driving impactful marketing initiatives, across channels, that support growth and enhance the client and branch experience.

This role plays a critical part in shaping the firm's digital experience strategy, optimizing website performance, and integrating SEO best practices to improve discoverability and engagement.

The Senior Marketing Agency Manager serves as a strategic connector between internal stakeholders and external partners, ensuring that agency deliverables are not only creative and compelling but also aligned with organizational goals and capable of delivering meaningful business impact.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field
• 8+ years leading and holding external agencies accountable for Marketing results-preferably within regulated financial services, banking, insurance, or WM
• Proven ability to successfully manage large budgets and deliver measurable business results
• Strong familiarity with Marketing agency ways of working, and proven ability to hold the agency accountable for providing the "A" team on our account
• Familiarity with media planning tools and analytics platforms (e.g., Google Analytics, Tableau).
• Experience leveraging audience segmentation to deliver personalized omnichannel journeys
• Strong knowledge of attribution, and performance measurement best practices

Responsibilities

• Accountable for millions of dollars of firm budget, partner with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work, focused on business objectives, within established timelines and budgets.
• Consistently ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders.
• Collaborate on website strategy to ensure content, design, and functionality support business goals and user needs.
• Oversee the development and execution of marketing campaigns that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts.
• Incorporate SEO strategy into campaign execution to improve organic reach and visibility across search engines.
• Partner with analytics teams to measure the effectiveness of marketing campaigns, leveraging A/B and multivariate testing, predictive analytics, and campaign optimization. Leverage internal and external insights to refine strategies and continuously improve ROI
• Build strong relationships with internal stakeholders to ensure alignment on Marketing and Branch objectives. Influence cross-functional teams to support the successful execution of EBM priority workstreams.
• Leverage external agency outside in perspective to consistently ensure we're innovating and delivering best in class Marketing for the firm. Stay ahead of emerging AI trends in marketing, evaluating their potential to transform customer experience, automation, and personalization.
• Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies. Apply insights to enhance marketing strategies and maintain a competitive edge.
• Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance.

Benefits

• Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates.
• Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account.
• Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism.
• Associates may be eligible for bonuses and profit sharing.
• All associates are eligible for the firm's Employee Assistance Program.
• For more information on the Benefits available to Edward Jones associates, please visit our benefits page.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Number of Employees: 5,001-10,000 employees