Senior Marketer, Usage Automation

HubSpot

4d • Remote

About The Position

Our mission at HubSpot is to help millions of organizations grow better. As a Senior Marketer on our Customer Usage Automation team, you’ll shape how customers experience HubSpot through data-driven, automated programs that accelerate product value and adoption. You’ll design communications that empower customers with timely insights, personalized recommendations, and clear next steps to help them achieve their goals. In this role, you’ll experiment boldly, collaborate deeply, and scale programs that create a more intuitive, connected customer journey across channels.

Requirements

• Strong passion for customer experience, with the ability to advocate for customer needs across teams.
• Experience owning programs from strategy through execution, iteration, and reporting.
• Ability to interpret data, diagnose performance patterns, and translate insights into program improvements.
• Strong stakeholder and project management skills, with experience driving cross-functional initiatives.
• Comfort working independently in a fast-paced environment while balancing strategy and hands-on execution.
• Background using AI or data science–powered tools to scale personalization or workflow efficiency.

Nice To Haves

• Demonstrated success running marketing experiments to optimize messaging, workflows, or channel usage.
• Experience with lifecycle, product, or customer marketing in a SaaS environment.
• Familiarity with automation platforms, segmentation strategies, or multi-channel orchestrations.
• Understanding of customer lifecycle journeys.

Responsibilities

• Own the end-to-end strategy, execution, and measurement of global usage automation programs that help customers understand how to grow with HubSpot.
• Design, write, and build email and multi-channel communications, including positioning, segmentation, workflow logic, and basic operational setup.
• Use AI- and data-powered insights to elevate personalization, targeting, and channel strategy across email, in-app messaging, and emerging surfaces.
• Run experiments to optimize messaging, identify new opportunities, and continuously improve program performance and customer value.
• Partner with cross-functional teams—Marketing, Customer Success, Operations, and Product—to align on strategy and deliver consistent, seamless experiences.
• Translate reporting and behavioral data into actionable recommendations that improve customer activation, engagement, and long-term adoption.
• Innovate on new approaches, audiences, and program designs that move HubSpot toward a more self-service, customer-led experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees