Senior Manger - Site Experience, CRO, & Testing

TravisMathew•Huntington Beach, CA

About The Position

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew. The Senior Manager, Site Experience, Conversion Rate Optimization, & Testing is responsible for overseeing the brand site experience; leading on-site experience to create a cohesive consumer journey that optimizes site engagement, product discovery, conversion, and overall consumer experience across Travismathew.com and Travismathew.ca. This individual will lead the process of creating a best-in-class consumer and brand experience through the creative presentation of relevant content, informed by customer behavior, performance insights, and business priorities. Additionally, the Senior Manager, Site Experience & CRO is responsible for driving and optimizing the testing and personalization program for the ecommerce business. Will serve as the CRO subject matter expert and collaborate cross-functionally to improve conversion rate, revenue per user, engagement, and Net Promoter Score. This individual will create and execute testing, personalization, and optimization strategies, partnering closely with eCommerce leadership to ensure successful implementation, optimization, measurement, and reporting. This role will also provide oversight and support for key site operations, including product activation, site readiness, and third-party applications (including Product Information Management Tool), while partnering closely with Digital Product and Development teams on site updates, releases, and issue resolution. The Senior Manager will balance strategic leadership with hands-on execution to ensure a consistent, high-quality site experience aligned with brand and business objectives.

Requirements

Strong experience managing ecommerce site experience on Shopify Plus
Proven expertise in CRO, A/B testing, and personalization tools (Dynamic Yield preferred)
Experience with site search, merchandising, and recommendation platforms (SearchSpring, Rebuy preferred)
Proficient in analytics platforms, including Google Analytics and ContentSquare / Quantum Metric
Strong analytical skills with the ability to distill complex information into actionable insights
Strong understanding of Product Information Management Tools & Product Set Up Process (Akeneo)
Ability to conceptualize and communicate site experience and UX improvements
Strong presentation, communication, and interpersonal skills
Ability to manage multiple initiatives simultaneously and work effectively across teams
Proficient in Microsoft Applications (i.e. Excel, PowerPoint, Word)
Proficient in Google suite (i.e. sheets, slides, docs, gmail)
Proficient in of CSS/HTML, preferred
Ability to conceptualize, develop and implement new plans / strategies
Ability to drive, influence and collaborate across numerous functional areas
Ability to manage and mentor a team
Ability to manage multiple projects simultaneously
Strong analytical skills with the ability to efficiently distill complex information into strategic actionable recommendations
Strong communication and decision-making abilities
Strong organization, attention to detail and follow-up skills
Strong presentation skills with the ability to lead large meetings with confidence
Strong time management skills
Bachelor’s degree in Business, Computer Science, Economics or Marketing
Minimum 6 years’ experience in product management, channel marketing, merchandising or brand activation in consumer durables industry
Minimum 6 years’ experience in front end e-commerce content management tools (Magento, SAP Commerce, Shopify, Salesforce Commerce). Shopify Plus Preferred
Minimum 7 years’ hands-on optimization / personalization party platform experience (Dynamic Yield, Adobe Target, etc.)

Responsibilities

Lead and plan short- and long-term strategy and execution of the site experience to drive the ecommerce business while ensuring a best-in-class customer experience.
Own the end-to-end consumer journey across homepage, PLPs, PDPs, cart, and checkout, with a focus on usability, product discovery, and storytelling
Drive conversion rate optimization efforts focused on improving conversion rate, revenue per user, add-to-cart rate, and overall engagement
Develop, manage, and maintain a comprehensive A/B and multivariate testing roadmap, including hypothesis development, prioritization, execution, and learnings
Lead a robust testing and personalization program, executing 100+ tests annually with an emphasis on meaningful performance lift
Partner with Graphic Design and Front-End Development to develop UX concepts, wireframes, and testable experiences that enhance the consumer journey
Analyze customer behavior and engagement to inform experience decisions and optimization strategies
Leverage insights from Google Analytics, ContentSquare / Quantum Metric, and Dynamic Yield to identify friction points, trends, and opportunities
Translate quantitative and qualitative insights into clear recommendations that guide site experience, testing priorities, and business decisions
Analyze test results and site performance, reporting findings and recommendations to ecommerce leadership and cross-functional partners
Stay current on ecommerce and site experience trends, competitive landscapes, and emerging best practices
Provide oversight and support for ongoing site operations to ensure site stability, readiness, and executional excellence
Partner closely with Digital Product on site updates, releases, and enhancements
Collaborate with Development and cross-functional teams to support issue resolution and post-release improvements
Lead product data, activation and on-site readiness process through Product Information Management Tool
Contribute to process improvements that support efficient execution of site updates, launches, and promotions
Manage third-party platforms that support site experience, optimization, and testing initiatives
Oversee day-to-day relationships and performance across key tools, including: Dynamic Yield (Testing & Personalization) SearchSpring (Search & Merchandising) Rebuy (Cart & Product Recommendations) ContentSquare / Quantum Metric (Behavioral Analytics) Pixlee (User Generate Content & Social Proof) Akeneo (Product Information Management System Bazaarvoice (Rating & Reviews) TrueFit (Size & Fit Tool) Qualtrics (NPS & Consumer Sentiment Tool) GiveX (Gift Cards) Next Tools (SupaEasy Discount Engine) AfterPay, PayPal, ApplePay (3rd Party Payment Tools)
Participate in the evaluation and selection of new tools and capabilities to support site experience and business goals