Senior Manager, Virtual Experiences

Parloa

3d•$150,000 - $180,000

About The Position

As a Senior Manager, Virtual Experiences at Parloa, you will own and evolve our virtual experiences strategy, building digital programs that strengthen market presence, engage enterprise audiences, and support pipeline growth. In this senior individual contributor role, you will lead the strategy and execution of Parloa’s virtual events ecosystem, including webinars, digital product launches, customer education sessions, and larger-scale virtual programs. You will partner closely with Growth Marketing, Product Marketing, Content, Sales, Customer teams, and Marketing Operations to create virtual experiences that are relevant, well-executed, and measurable. This is an opportunity to shape how Parloa shows up digitally in the market — building experiences that support awareness, education, engagement, and revenue impact across regions.

Requirements

You bring 7+ years of experience in B2B marketing, demand generation, field marketing, virtual events, or related disciplines within enterprise SaaS or a similarly complex B2B environment
You have hands-on experience owning virtual events or digital programs end to end, including strategy, planning, production, promotion, execution, and performance analysis
You understand how to build programs for enterprise audiences and are comfortable operating in environments with complex, multi-stakeholder buying groups
You have a strong strategic mindset but are equally comfortable executing independently and driving work forward in a hands-on way
You bring strong project management and prioritization skills and can bring structure to cross-functional programs with many moving parts
You are comfortable influencing stakeholders without direct authority and partnering across Marketing, Sales, Product, and Customer-facing teams
You are data-driven and know how to assess success using program performance, engagement quality, pipeline impact, and business outcomes
You communicate clearly, work well across functions, and take ownership of outcomes

Nice To Haves

Experience in global or multi-region organizations
Experience with webinar, virtual event, or digital experience platforms
Experience building customer education, product launch, or demand-generation event programs in fast-growing SaaS environments
Experience working in AI, CX, enterprise software, or other highly technical B2B categories

Responsibilities

Own Parloa’s virtual experiences strategy across webinars, digital events, product launch programs, and scalable virtual audience engagement initiatives
Develop and execute virtual programs end to end, from concept development and planning through promotion, production, delivery, and post-event analysis
Design virtual experiences that go beyond standard webinars and create more engaging, audience-relevant formats for enterprise buyers and customers
Partner cross-functionally with Growth Marketing, Product Marketing, Content, Sales, Customer teams, and Marketing Operations to align event topics, messaging, audience targeting, and follow-up strategy
Build repeatable virtual programs that support market education, customer engagement, product awareness, and pipeline creation
Own program measurement and performance reporting, evaluating engagement, pipeline influence, attendance quality, and broader business impact
Use data and feedback to continuously improve event strategy, content structure, audience experience, and operational execution
Manage timelines, stakeholders, speakers, and production workflows across multiple concurrent initiatives
Help define best practices for virtual programming and contribute to a more scalable digital events engine as the business grows