Senior Manager, US Co-Brand Loyalty & Engagement Strategy and Performance

Hilton•McLean, VA

About The Position

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Manager, US Co-Brand Loyalty & Engagement Strategy and Performance, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the US Co-Brand team reporting to the Senior Director of US Co-Brand Acquisitions & Loyalty Strategy, you will increase Hilton's customer growth through strategically designed partnerships and campaigns that build awareness for our industry award-winning Hilton Honors loyalty program. The team is focused on growing customer acquisition and growing customer spend engagement and retention through Hilton direct channels such as the Hilton Honors mobile app, Hilton.com , Email, and Direct Mail.

Requirements

Seven (7) years of professional experience
Two (2) years of credit card experience
Two (2) years of loyalty experience
Proficient in forecasting and data analysis
Experience working across customer channels, including website, mobile apps, email
Up to 25% of travel

Nice To Haves

Ten (10) years of hospitality, financial services, travel, or similar industry experience

Responsibilities

Develop and manage spend forecasts and marketing budgets, partnering with strategic analytics, finance and the American Express teams to achieve annual spend goals.
Drive development of co-brand loyalty and engagement business objectives and garner support across the Hilton enterprise, including working with leadership in Technology, Finance, Hotel Operations, and Brand.
Demonstrate card-member loyalty and engagement intelligence and develop data-based insights to evolve the team's shared understanding of card members, develop compelling offers, and optimize engagement performance.
Partner with American Express engagement and loyalty teams to identify and achieve new opportunities to drive member spend and retention.
Work cross-functionally with Marketing, Analytics, Finance, Legal, and external partners to ensure alignment and activation of loyalty and engagement initiatives.
Collaborate with Product and Technology teams to deliver scalable loyalty and engagement solutions.
Drive efforts to activate and optimize existing customer spend engagement and portfolio revenue.
Collaborate with a cross-functional team to develop and drive the loyalty strategy and spend offers, including partnering with the marketing and channel SME's to develop a test & learn roadmap, and execute all marketing campaigns.

Benefits

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next

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