Senior Manager, U.S. Market Research

Viatris•Sartell, MN

3d•Remote

About The Position

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access – Providing high quality trusted medicines regardless of geography or circumstance; Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and Partnership – Leveraging our collective expertise to connect people to products and services. Every day, we rise to the challenge to make a difference and here’s how the role will make an impact: Key responsibilities for this role include: Leads and manages strategy-driven market research projects in accordance with internal compliance policies and best practices. Responsible for ensuring that interpretation of primary market research is generating meaningful, actionable and differentiating insights Has an in-depth understanding of the brand/molecule/therapeutic area and consolidates insights from primary market research, forecasting, analytics, and competitive intelligence into insights and recommendations. Develops and provides analysis to support strategic product planning, which includes situational analysis for each brand, market research necessary for developing and testing each products positioning, promotional concepts and messaging. Collaborates with product teams to create and manage budget for primary market research projects. Keeps abreast with market developments and competitors. Proactively seeks out and evaluates new data sources, tools, and research partners that can enhance customer insights and ability to improve overall effectiveness of the marketing plan. Manage research vendors, resources This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. He/she will be part of team to support business through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways. Perform other duties as assigned.

Requirements

5+ years of Insight-driven qualitative and quantitative market research project scoping and management is preferred.
A masters degree (or equivalent) is also preferred. However, a combination of experience and/or education will be taken into consideration.
Known subject matter expert for quantitative and qualitative research methodologies.
Advanced knowledge about study design and able to assess and direct vendor technical capabilities and manage risks in the analytic process.
Recognized expertise on connecting, integrating and synthesizing analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making.
Identifies, prioritizes and describes relevant caveats in data/model and how they relate to business question and broader strategic business priorities.
Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with senior business leaders and cross-functional business partners.
Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered.
Strong organizational skills and time management; ability to manage diverse range of simultaneous projects.
Can communicate and collaborate much like a native English speaker.
Ability to solve equations, apply technical mathematical concepts, and perform complex computations.
Ability to solve problems with a variety of concrete variables through semi-standardized solutions that require some ingenuity and analysis.
Ability to draw inferences and follow prescribed and detailed procedures to solve moderately complex problems.

Responsibilities

Leads and manages strategy-driven market research projects in accordance with internal compliance policies and best practices.
Responsible for ensuring that interpretation of primary market research is generating meaningful, actionable and differentiating insights
Has an in-depth understanding of the brand/molecule/therapeutic area and consolidates insights from primary market research, forecasting, analytics, and competitive intelligence into insights and recommendations.
Develops and provides analysis to support strategic product planning, which includes situational analysis for each brand, market research necessary for developing and testing each products positioning, promotional concepts and messaging.
Collaborates with product teams to create and manage budget for primary market research projects.
Keeps abreast with market developments and competitors.
Proactively seeks out and evaluates new data sources, tools, and research partners that can enhance customer insights and ability to improve overall effectiveness of the marketing plan.
Manage research vendors, resources
Perform other duties as assigned.