Senior Manager, Strategic Initiatives

Shared Services, Orlando FL•Orlando, FL

About The Position

The Senior Manager, Strategic Initiatives is responsible for leading the development of data-driven business cases, enterprise analytics, and strategic solutioning to support key initiatives across the organization. This role serves as a core function within the Strategic Planning Office (SPO), ensuring all initiatives are grounded in clear financial outcomes, revenue uplift opportunities, and operational feasibility. A key focus of this role is identifying and quantifying revenue and net margin growth opportunities, while helping to simplify and strengthen the franchise and managed value proposition, and overall enterprise offering. This includes evaluating partnership strategies and developing integrated, “Hotel In-A-Box” solutions that enhance both managed and franchise performance and bottom line profitability.

Requirements

Bachelor’s degree in Business, Finance, IT, Hospitality, or related field required
4–6+ years of experience in strategy, consulting, analytics, revenue management, IT, or hospitality related roles
Advanced financial modeling and business case development expertise
Strong analytical skills with the ability to translate data into actionable insights
Understanding of hospitality franchised and managed operations, technology, commercial drivers, and distribution channels
Experience evaluating partnerships and integrated solutions
Ability to think holistically about enterprise offerings and owner value
Strong communication and presentation skills
Ability to manage multiple priorities in a cross-functional environment

Nice To Haves

Hospitality industry experience strongly preferred

Responsibilities

Lead end-to-end business case development for strategic initiatives within the SPO pipeline in partnership with the business owners/sponsors.
Build financial models that quantify:
Revenue uplift and/or Cost Savings (RevPAR, ADR, occupancy, ancillary revenue)
Ensure business partner goals and objectives are met or exceeded
Documented and Measurable margin improvement and cost efficiencies
Distribution and channel impact
Operational and resource implications
Apply standardized financial methodologies (ROI, payback, NPV, IRR, sensitivity analysis)
Ensure all initiatives are supported by clear, defensible, and data-backed business cases prior to approval
Continuously refine business case frameworks to improve consistency and decision quality
Other projects and duties as needed.
Identify and quantify incremental revenue opportunities across the portfolio, including:
Pricing and revenue management optimization
Distribution and channel mix improvements
Ancillary revenue and upsell opportunities
Digital conversion and guest experience enhancements
Translate opportunities into actionable initiatives with measurable financial impact
Partner with Commercial, Revenue Management, and Digital teams to validate and scale opportunities
Support efforts to simplify and strengthen the franchise offering, ensuring clarity, consistency, and value for owners
Evaluate current programs, platforms, and requirements to identify opportunities to:
Reduce complexity
Improve alignment across managed and franchise environments
Enhance owner value and ease of adoption
Develop business cases and recommendations that support a more cohesive, scalable, and competitive franchise model
Contribute to defining a clearer “enterprise offering” that integrates technology, commercial capabilities, and operational support
Develop and maintain analytical models to support business case development and performance tracking
Aggregate and normalize data from PMS, CRS, financial systems, and digital platforms
Build reporting tools and dashboards to track:
Revenue performance and trends
Channel mix and cost of acquisition
Operational efficiency
Translate data into clear insights and strategic recommendations
Evaluate and support partnership strategies across technology, distribution, and service providers
Develop business cases that reflect integrated, end-to-end solutions, not just standalone vendor decisions
Identify opportunities to drive value through:
Bundled capabilities
Cross-platform integrations
Strategic partnerships that enhance the overall offering
Ensure solutions are scalable, operationally viable, and aligned with enterprise architecture
Support evaluation, prioritization, and structuring of enterprise initiatives
Develop initiative charters outlining scope, objectives, timelines, and expected outcomes
Conduct research and analysis to support broader strategic planning efforts
Collaborate cross-functionally to ensure alignment and execution
Lead analytical evaluation of vendors, platforms, and solutions
Conduct comparative analysis including financial impact, scalability, and operational fit
Support structured discovery and requirements definition prior to RFP
Define and track KPIs tied to business case assumptions
Monitor performance against projected outcomes and identify variances
Provide recommendations for optimization, scaling, or discontinuation