Senior Manager, Social Strategy
About The Position
We’re seeking an experienced social strategist to lead and scale Nanit’s organic social presence. In this role, you’ll set the strategic direction for our social channels, define how Nanit shows up for parents, and lead a mix of internal and external creators to execute at scale. You have a deep understanding of social platforms and audiences, and you know how to translate brand strategy, insights and performance data into strong creative direction. This role will report directly into our VP of Brand and Creative and will oversee one direct report.
Requirements
- 6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
- Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
- A strong social strategist who understands how platforms, audiences, and content work together
- Data-informed and insight-driven, with a clear point of view on what good social looks like
- Experienced people leader who sets direction and empowers execution
- Comfortable operating in a fast-paced, test-and-learn environment
- Highly collaborative and effective working across creative, growth, and brand teams
- Fluency with paid social and experience bridging organic and performance marketing
Responsibilities
- Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
- Set strategic and creative direction grounded in brand platform, insights and performance
- Develop audience-led social thinking, content approaches for distinct parent mindsets
- Evolve Nanit’s social voice, tone, and point of view across platforms
- Balance planned content systems with timely, trend-aware opportunities
- Partner with paid social counterparts to scale high-performing ideas Manage and mentor one direct report, providing strategic direction and feedback
- Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
- Define the role of secondary channels including LinkedIn, Substack, Reddit, and Substack within the broader social ecosystem
Benefits
- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
