Senior Manager, Salesforce Newsroom Editorial Strategy & Growth Operations

Salesforce • Indianapolis, IN

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About The Position

Salesforce is seeking an editorial operations and audience growth manager to join our dynamic Newsroom team. This role is an individual contributor who is a strategic and operational leader focused on maximizing the reach and performance of the Salesforce Newsroom. You will serve as the “Growth Engine” lead, evolving our editorial processes and leveraging AI/agents to transform the Newsroom into a high-performing, measurable growth channel for the company. You will own the end-to-end editorial lifecycle (master calendar, production trackers, workflows), drive the technical performance of the platform and accompanying channels (WordPress roadmap, newsletter optimization), and own agency RFP/intake for new projects. Ultimately, you are a key player in unifying Salesforce’s editorial strategy, ensuring that tech and process scale the impact of the entire editorial team.

Requirements

• 7+ years of progressive experience in content operations, audience growth, or marketing technology, with a proven track record of driving process and performance efficiencies.
• Proven track record of managing content processes from ideation to publication and promotion, including calendaring, posting, and content lifecycle.
• Technical project management experience – site roadmapping, user experience, and support of other long-term content optimization projects
• Understanding of content strategy and its application across the content lifecycle.
• Experience managing RFPs, agency selection, and agency management.
• Enterprise Technology Fluency: Strong technical acumen and proven ability to navigate and leverage enterprise technology ecosystems, including AI, data/analytics, SaaS, and content platforms.
• Ability to work effectively in a fast-paced, high-growth environment, managing multiple priorities and deadlines.
• Strong collaborative spirit and ability to work across teams.

Nice To Haves

• Copy editing and style guide alignment for content prior to publication.
• Proficiency in content and operations tools like Wordpress, Optimizely and Salesforce Marketing Cloud.
• Experience working cross-functionally with internal stakeholders across a large, matrixed organization.
• Experience working in a global tech company with a diverse, international audience.

Responsibilities

• Operational Lifecycle & Journey Orchestration: Oversee content lifecycle from concept through production workflows (calendaring, tracking). Post-publish, optimize visibility by connecting stories to the customer journey via site mechanics (CTAs, backlinking) and ensuring distribution to Sales and Customer Success enablement channels.
• Platform & Growth Optimization : Drive the technical and performance roadmap for the platform and accompanying channels (WordPress, site optimization, newsletter, and, visual content support) to maximize content discovery (AEO/GEO) and conversion.
• Cross-Functional Collaboration : Work closely with marketing, brand, PR and other internal teams to ensure their editorial content is best positioned to achieve each team’s goals on a unified content hub.
• AI-Powered Workflow Transformation : Identify, pilot, and scale the implementation of AI and agent-based solutions (leveraging platforms such as Slack) to drive workflow efficiency and quality across the editorial process.
• Strategic Moment Execution: Orchestrate high-stakes publishing cycles for critical corporate news, managing 24/7 operational readiness and cross-functional alignment to ensure flawless delivery during peak visibility windows.

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
• More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed