Senior Manager, Retention Marketing, rhode

e.l.f. Beauty • Beverly Hills, CA

21d • $110,000 - $140,000 • Hybrid

About The Position

rhode is a skincare brand built around intentional routines, barrier-first formulas, and a deep connection to our community. We’re looking for a retention-driven marketer to shape how we nurture and engage our customers post-purchase.

As Sr. Retention Marketing Manager, you’ll lead our CRM and lifecycle marketing programs—from email and SMS to loyalty and subscription. You’ll be at the center of how we increase repeat purchase, deepen brand love, and build long-term customer value.

Requirements

• Bachelor's degree in marketing, performance marketing, communications, or other related field
• 6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
• Required: technical, hands-on knowledge of ESP (Klaviyo preferred), SMS platforms (Postscript/Attentive preferred), and email deliverability best practices (CAN-SPAM, GDPR)
• Comfortable working in Shopify and loyalty/subscription tools like Recharge or Loyalty Lion
• Experience launching or scaling loyalty or subscription programs
• Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
• A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
• Exceptional attention to detail and project management skills
• Self-starter who thrives in a fast-moving, collaborative environment

Responsibilities

• Own and scale our retention strategy across email, SMS, and emerging CRM channels, developing a comprehensive roadmap in line with the integrated calendar
• Build and optimize customer lifecycle journeys and automations—from lead gen and welcome to replenishment and win-back—to drive loyalty, repeat purchases, and brand education
• Manage campaign execution end-to-end: from strategy, briefing, building, QA, segmentation, and A/B testing across Klaviyo and Postscript
• Partner with creative, ecommerce, and brand marketing teams to brief and deploy new retention campaigns and programs—building feedback loops along the way to ensure continued performance improvements across channels
• Launch and lead loyalty and subscription programs—owning the RFP process,3rd party platform/partner management, strategy, execution, and reporting
• Create reporting frameworks for measuring retention performance across site + channels, focusing on KPIs like list growth, repeat rate, LTV, lapsed/churn, and customer cohorts
• Support ecommerce team with onsite retention strategy, including personalization, review generation, post-purchase surveys, and email/sms sign-up touchpoints.
• Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools

Benefits

• competitive pay and benefits
• bonus eligibility (200% of target over the last six fiscal years)
• equity
• flexible time off
• year-round half-day Fridays
• a hybrid 3 day in office, 2 day at home work environment
• medical, dental, and vision insurance
• a retirement savings plan
• gender neutral parental leave
• unlimited paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level