Senior Lifecycle & Retention Marketing Manager

Pearl West•Dallas, TX

10d•Remote

About The Position

We're looking for a seasoned lifecycle and retention marketing leader to own and optimize the customer journey across our portfolio of DTC brands. This is a high-impact, individual contributor role for someone who has built retention programs from the ground up and can demonstrate meaningful revenue impact through improved LTV and customer engagement. You'll be responsible for developing and executing comprehensive lifecycle strategies, implementing sophisticated retention programs, and building a testing culture that continuously improves customer value. While this role doesn't include direct reports, you should have experience building and managing lean, high-performing teams - whether contractors, agencies, or cross-functional partners.

Requirements

5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brands
Proven track record of improving key retention metrics—show us the before/after of programs you've built
Experience managing or scaling brands from $10M+ to $50M+ in revenue
History of building and managing lean, high-output teams (even without direct reports)
Deep knowledge of retention and loyalty platforms (Klaviyo, Attentive, Yotpo, Smile.io, LoyaltyLion, etc.)
Strong proficiency with subscription platforms (Recharge, Skio, Bold, etc.) and their retention levers
Comfortable with analytics tools and building dashboards to track performance
Understanding of customer data platforms and segmentation strategies
You know industry benchmarks cold and can articulate what good looks like
You understand cohort analysis, LTV modeling, and retention economics
You can balance long-term brand building with short-term revenue optimization
You stay plugged into what's working across leading DTC brands
Scrappy self-starter who thrives in fast-paced, resource-constrained environments
Bias toward action and testing over perfection and planning
Comfortable wearing multiple hats and rolling up your sleeves
Excellent project management skills—you ship things on time and hit your numbers

Nice To Haves

You've built a loyalty or subscription program that has become a meaningful revenue driver
You have case studies showing 15%+ improvement in retention metrics
You're active in DTC communities and stay ahead of emerging tactics
You've managed complex tech stacks and can evaluate/implement new tools independently
You have experience across multiple categories (pet brand, consumables, supplements, beauty, etc.)

Responsibilities

Lifecycle Strategy & Execution Design and implement end-to-end lifecycle marketing programs across email, SMS, push, and emerging channels
Build sophisticated segmentation strategies based on customer behavior, purchase patterns, and engagement signals
Own retention metrics including repeat purchase rate, customer LTV, churn reduction, and engagement KPIs
Develop win-back, reactivation, and cross-sell/upsell campaigns that drive meaningful revenue
Loyalty & Subscription Programs Architect and optimize loyalty programs that drive repeat purchase behavior and increase customer lifetime value
Manage subscription retention strategies, reducing churn and improving take rates
Implement tiered rewards structures, referral programs, and VIP experiences that create lasting brand affinity
Testing & Optimization Drive a rigorous testing roadmap across messaging, timing, offers, and creative
Analyze cohort performance, identify trends, and translate insights into actionable strategies
Stay ahead of industry benchmarks and bring best practices from leading DTC brands into our ecosystem
Cross-Functional Leadership Partner with growth, product, and customer experience teams to create seamless customer journeys
Manage relationships with technology vendors, agencies, and freelancers to execute at high velocity
Build processes and systems that allow lean teams to operate efficiently at scale