Senior Manager, Lifecycle Marketing

SimplePractice•Santa Monica, CA

6h•$125,000 - $150,000

About The Position

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of health tech. The Role We are looking for a highly-motivated Senior Manager, Lifecycle Marketing to join our team with a dedicated focus on Activation and Lead Nurturing. This is a high-impact role centered on the full conversion funnel: from nurturing top-of-funnel leads (gated content, event leads) to driving trial sign-ups, and ultimately transforming those trials into paid subscribers. As a people manager, you will lead a small team of Lifecycle Marketing professionals, providing strategic oversight while ensuring technical excellence across our messaging platforms.

Requirements

8+ years in Lifecycle Marketing: Extensive experience in nurturing leads and managing complex customer journeys, specifically within a SaaS or subscription environment.
Proven People Leader: Experience managing Lifecycle Marketing Professionals. You know how to delegate effectively while maintaining high standards.
AI Forward-Thinking: Proven experience or a strong vision for using AI/ML to enhance lifecycle marketing (e.g., predictive modeling for churn, automated copy testing, or audience propensity scoring).
Tech Stack Proficiency: Expert-level experience with Iterable and/or Braze (or equivalent) for orchestration, and Appcues (or equivalent) for in-product onboarding and feature adoption.
Activation Specialist: You have a deep understanding of the psychology behind "Trial-to-Paid" conversion and know how to use behavioral triggers to drive action.
Strategic & Tactical Balance: You can architect a 6-month activation roadmap but are also comfortable diving into the tools to help your team troubleshoot a complex workflow.
Data-Driven: Highly analytical with the ability to synthesize insights from various campaigns to influence broader business strategy.
Excellent Communicator: Strong interpersonal skills to drive collaboration across Creative, Product, and Ops teams without the need for a Sales intermediary.

Responsibilities

Drive the Full Activation Strategy: Own the end-to-end journey from initial lead capture (gated content, expired trials, winbacks) to trial sign-up, and through to successful paid conversion.
AI & Automation Integration: Identify and implement AI-driven solutions to automate complex workflows, optimize send times, and personalize content at scale within our lifecycle tools.
Manage & Develop Talent: Lead a team of Lifecycle Marketing Professionals, mentor them in campaign strategy, and oversee their professional growth and output.
Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing teams to align on product milestones, brand voice, and technical data requirements.
Omnichannel Execution: Design and optimize personalized, event-triggered journeys across Email, SMS, Push, and in-product experiences to influence behavior and increase LTV.
Onboarding Optimization: Use data to identify friction points in the trial phase and deploy targeted interventions to improve the trial-to-paid conversion rate.
Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency.
Performance Analysis: Keep stakeholders aligned on activation health, providing regular reporting on conversion metrics and the impact of lifecycle programs.