Senior Manager, Relationship Marketing Strategy

dentsu•New York, NY

28d•$94,000 - $152,375•Hybrid

About The Position

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. As Senior Manager, Relationship Marketing Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals. You will report into the VP, Relationship Marketing Strategy. You understand our client's business and strategic goals. You'll appreciate the importance of relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will help solve client problems. Your skills in communicating strategy allows others to believe in the ideas that you present, and follow that belief through to execution. To be successful in this role you have to love solving client problems, and understand how businesses, brands and customers work with one another, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop recommendations to help grow client relationships.

Requirements

Bachelor's Degree required.
7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
3+ years working in an agency or consulting firm.
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Average 20-40% travel (contingent on comfort level of client)

Nice To Haves

Experience with Braze (advantageous if you have this!)

Responsibilities

Lead the development of strategic omni-channel marketing plans.
Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
Develop trusted, long-term relationships with important client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
Identify data points and measurements to show the impact of our approach and strategy on our client's business.