Senior Manager, Provider Website

Zocdoc•New York, NY

13d•Hybrid

About The Position

We’re building a world class Marketing team at Zocdoc -- and we’re growing fast! As the Senior Manager, Provider Website, you will own the strategy, performance, and evolution of the Provider web experience ensuring it fuels demand generation, showcases the Zocdoc value proposition, and delivers a seamless buyer journey. You will lead website strategy, conversion rate optimization, SEO, personalization, and UX improvements treating the site as a product and making data-backed decisions that meaningfully impact pipeline and revenue. Reporting to the head of Provider Marketing, you will partner with Product Marketing, Demand Gen, Content, Design, and Engineering teams to drive website traffic and engagement, optimize conversion rate, and deliver an incredible user experience to our buyers. You will not only define what the Provider website should become, but personally drive execution—from launching pages and experiments to iterating based on performance data. This is a highly hands-on role that blends strategy with day-to-day execution and ownership of delivery.

Requirements

6–10+ years of experience in website management—preferably in B2B SaaS or a high-growth environment.
Demonstrated success driving CRO programs and improving conversion performance across acquisition funnels
Strong understanding of UX principles, buyer journey design, and website information architecture
Expertise in multiple CMS platforms (Wordpress, AEM, Contentful)
Deep understanding of Amplitude GA4, Google Tag Manager, and SEO tools.
Demonstrated ability to independently ship high-quality website experiences in fast-paced environments, from brief to launch.
Ability to translate strategy into execution through strong project management and cross-functional coordination.
Experience working with designers, developers, and external agencies or vendors to deliver impactful enhancements.
Strong analytical mindset with a data-driven approach to decision-making.

Responsibilities

Website Strategy and Roadmap
Define and execute the website strategy to drive demand, engagement, and revenue growth aligned with business and pipeline goals.
Build and maintain a website roadmap that improves site architecture, navigation, and conversion performance.
Translate roadmap priorities into scoped deliverables, launch timelines, and test plans—balancing quick wins with longer-term architectural improvements
Execution and CMS Ownership
Own CMS and govern all website updates, ensuring accuracy, brand consistency, SEO best practices, and accessibility standards
Lead collaboration with content, development and design teams to deliver landing pages, templates, and new content modules.
Build, QA, and publish pages and templates in the CMS, ensuring readiness for launch.
Own pre- and post-launch checks, including content accuracy, tracking validation, and performance monitoring.
CRO & Experimentation
Design, launch, analyze, and iterate A/B tests—owning hypotheses, setup, measurement, and recommendations.
Operationalize learnings from experiments into shipped site improvements.
Identify friction points in the buyer journey and develop data-driven solutions that increase conversion
Cross-Functional Partnership
Drive campaign and landing page execution in partnership with Demand Gen to support launches and paid programs
Collaborate with Content and Product Marketing teams to enhance messaging, segmentation, and content experience
Work with Marketing Operations and Analytics to ensure clean integrations, tracking, and analytics infrastructure
Join forces with the Creative team to deliver on-brand digital experiences that drive action
Partner with Product and Engineering to execute and optimize technical infrastructure (e.g., plugins, etc.)
Collaborate with SEO stakeholder to Implement technical and on-page SEO improvements, monitor and optimize rankings, speed and performance
Governance & Process
Own documentation, templates, taxonomy, and scalable processes that support efficient updates and collaboration

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness program with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified