Senior Manager, Product & Member Marketing (Contract)

Chief•New York, NY

21h

About The Position

Chief is seeking an experienced Senior Manager, Product & Member Marketing. In this role, you must be an exceptional communicator, storyteller, customer advocate and have a solid vision for how to bring products and concepts to market. You are responsible for all member engagement communications for Chief’s members.You are at ease in a fast-moving environment, and showcase excellent problem solving and communication skills. You will use your market knowledge and analytical mindset to shape the member marketing roadmap, build go-to-market strategies, and organize integrated launches. You will lead the messaging, positioning, storytelling, execution, and analysis of marketing campaigns - from large-scale new business launches to intimate and exclusive member experiences. This role reports to the VP of Marketing and collaborates extensively with Brand, Acquisition, Sales, Marketing Operations, Member Success, Member Experience, and Product.

Requirements

Deep empathy for the customer (member) experience and member journey mapping
Strong project management and initiative tracking skills
Product or launch marketing experience, including campaign strategy/development, messaging, segmentation
Ability to quickly connect features and benefits with user needs and translate into value props and impactful campaigns and collateral with strong calls-to-action
Strong analytical skills, leveraging data-driven hypothesis to develop strategy, business impact, and ongoing KPI measurement and achievement
Proven track record in building collaborative partnerships across multi-disciplinary teams, including product management, design, insights, sales, and brand marketing
Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization
Highly organized self-starter, with experience of working on multiple projects simultaneously in a fast-paced multifaceted environment
Strong team management skills with direct and indirect reports and fostering a high-performing team culture

Responsibilities

Own the successful launch and ongoing promotion of new products and features across the Chief product portfolio through designing impactful strategies, action plans, and impeccable execution
Craft compelling value propositions and messaging for products and features, considering audience needs, market landscape, and other factors
Act as first point of intake for other teams in the organization that want to communicate important initiatives to members – prioritize and direct the flow of 1-to-many communications
Work cross-functionally to promote the benefits of Chief membership across all above- and below-the-line channels
Develop and execute Integrated Marketing & Communications strategies, collaborating closely with Marketing, Member-facing teams like Community and Concierge, Comms, Clubhouses, and other functions
Manage complex projects, develop processes to achieve scale, and drive alignment with stakeholders
Develop, execute and optimize sales enablement materials through deep partnership with revenue teams
Support Brand marketing efforts through integrated MarComms planning and partnership with Communications teams
Develop member-facing campaigns that support emerging needs and business transformation for the organization, while also driving engagement and participation
Oversee company-wide strategic communications calendar– setting the overall timeline for member-facing communications from cross-functional teams such as Product, Brand, Partnerships, Social, Programming and more
Leverage data and insights to determine the effectiveness of ongoing member campaigns and newsletters to drive conversion
Collaborate with Marketing Operations and Member Experience to optimize lifecycle marketing
Partner with senior leadership in PR, Brand, Sales, and Member Experience to ensure all member-facing collateral and communications are consistent with internal brand and voice
Oversee member marketing budget, efficiently allocating funds toward items and events that drive member loyalty and retention.