Senior Manager, Product Marketing (FinTech)

Toast

8h • Hybrid

About The Position

The Toast Product Marketing team is responsible for shaping product strategy and accelerating growth by connecting Product, Sales, and Marketing around customer-led insights and differentiated value. They play a critical role in influencing product direction, defining portfolio strategy, and ensuring consistent, compelling storytelling across the customer lifecycle. As Senior Manager, Product Marketing, you will define and evolve the product marketing strategy for Toast Payment Processing and FinTech products in partnership with Product and Marketing leadership. This role operates as a senior, trusted partner to Product, Sales, Marketing, and Customer Success leaders, leading complex go-to-market efforts across a multi-product platform with multiple buyer personas and sales motions. This is a senior individual contributor position, expected to drive outsized impact through strategic ownership, cross-functional leadership, and strong executive communication, setting direction, influencing prioritization, and delivering measurable business outcomes in a hyper-growth environment.

Requirements

• 10+ years of experience across product marketing, product management, strategy, consulting, finance, sales, or related roles, with increasing scope and ownership
• Financial Services, FinTech, Payment Processing or other ancillary industry experience
• Proven ability to lead complex, cross-functional initiatives and influence Director- and VP-level stakeholders without direct authority
• Strong track record of owning business outcomes, not just deliverables, within a growth-stage or scaled technology company
• Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives that drive alignment and action
• Highly data-driven, with strong analytical capabilities and comfort synthesizing insights across customer research, performance metrics, and market dynamics
• Demonstrated ability to anticipate customer needs and translate insights into durable product and go-to-market strategy
• Comfort operating in ambiguity, setting direction, and driving clarity and momentum across teams

Nice To Haves

• Experience leading product marketing for multi-product or platform portfolios
• Deep experience partnering with B2B Sales, including sales enablement and pipeline influence
• Familiarity with Salesforce, Chorus, SQL, Looker, or similar analytics tools
• Restaurant, hospitality, or vertical SaaS experience

Responsibilities

• Define and evolve the product marketing strategy in close partnership with Product and Marketing leadership, aligning customer needs, product vision, and business priorities
• Lead end-to-end go-to-market strategy for major launches and portfolio initiatives, from early product shaping through launch execution and post-launch optimization
• Serve as a senior thought partner to Product leadership, influencing roadmap prioritization through deep customer, market, and competitive insights
• Develop and scale differentiated positioning and messaging frameworks that articulate value across customer segments, use cases, and buying audiences
• Own and drive performance against key business metrics, including bottom-of-funnel conversion, attach rate, and adoption, partnering cross-functionally to deliver results
• Translate qualitative and quantitative insights into clear strategic recommendations that inform marketing investment, sales motion, and product strategy
• Partner closely with Sales Enablement and Sales leadership to elevate seller effectiveness through messaging, playbooks, and value-based talk tracks
• Act as a senior leader within Product Marketing, mentoring peers, raising the bar on strategic rigor and craft, and scaling impact through influence rather than direct authority

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees