Senior Manager, Product Marketing & Strategy

Symbotic•Kingman, AZ

46d•$135,000 - $185,900

About The Position

The Senior Manager, Product Marketing & Strategy is responsible for championing the strategic positioning, messaging, and go-to-market execution for GreenBox’s new products and services. This individual is responsible for defining competitive market requirements and opportunities identifying, developing, and managing relationships with third parties, as well as developing specific internal and external marketing messages to position firm offerings, specializing in the development and execution of product marketing plans. This individual will work closely with Sales, Engineering, and IT by defining integrated service offerings and delivery methodologies. GreenBox is pioneering warehousing-as-a-service, offering outsourced warehousing operations and specializing in automated warehousing solutions. Our focus is on the efficient movement of goods in cases and pallets across all sectors, such as wholesale, retail, and general merchandising. GreenBox is an independently managed joint venture between Symbotic and Softbank.

Requirements

Bachelor’s degree in marketing, Business, Engineering, or a related field; MBA is a plus.
Minimum 8 years of experience in product marketing, product management, or a related strategic role.
Demonstrated experience in a technology or B2B environment, with a proven track record of successfully bringing new products to market.
Exceptional ability to translate complex technical concepts into simple, powerful, and audience-specific messaging.
Strong analytical skills with a data-driven approach to decision-making.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and lead without direct authority.
Employees must have a valid driver’s license and the ability to drive and/or fly to client and other customer locations.
The employee is responsible for owning a credit card and managing expenses personally to be reimbursed on a bi-weekly basis.

Nice To Haves

MBA is a plus.
Experience in partnership management and developing integrated solutions is highly desirable.

Responsibilities

Go-to-Market (GTM) Leadership: Lead the development and execution of comprehensive GTM strategies for new product launches, feature enhancements, and service offerings.
Partner with engineering and IT teams to ensure a deep understanding of product capabilities and translate technical features into clear, compelling value propositions.
Manage the cross-functional launch process, aligning all internal and external stakeholders on timelines, messaging, and success metrics.
Product & Market Strategy: Serve as the voice of the customer and the market within the organization, conducting in-depth market research, competitive analysis, and customer interviews to inform product strategy.
Identify and define new market opportunities, competitive advantages, and potential areas for product innovation.
Work with product management to influence the product roadmap based on market needs, competitive intelligence, and business objectives.
Messaging, Positioning & Content: Craft differentiated and compelling product messaging and positioning that resonates with target personas and key stakeholders.
Develop a full suite of sales enablement tools and content, including presentations, data sheets, case studies, and battle cards, to arm the sales team for success.
Create thought leadership content, such as whitepapers, blog posts, and webinars, to establish the company as an industry leader.
Partnership Management & Co-Marketing: Spearhead efforts to identify, evaluate, and forge strategic partnerships with third-party organizations.
Develop joint value propositions and integrated service offerings with partners to expand market reach and create new revenue opportunities.
Collaborate on co-marketing initiatives, including joint webinars, events, and content, to drive mutual business success.
Cross-Functional Collaboration: Establish and maintain a strong working relationship with the sales organization to ensure a smooth feedback loop and effective lead hand-off.
Collaborate with marketing counterparts (demand generation, brand) to ensure consistent messaging and successful campaign execution.
Present to executive leadership on market trends, product performance, and strategic initiatives.