Senior Manager, Product Marketing, rhode

e.l.f. Beauty • Beverly Hills, CA

2d • $110,000 - $140,000 • Hybrid

About The Position

At rhode, product is at the center of everything we do—from how we listen to our community to how we bring thoughtful, high-performance essentials to life. We’re looking for a Senior Manager, Product Marketing to lead strategy through execution for key categories, owning the journey from early concept to launch and beyond.
This role is ideal for someone who thrives at the intersection of insight and action—someone who can translate consumer needs, data, and creative vision into products that feel both intentional and exciting. You’ll be a critical partner to Product Development, Creative, Brand, and Operations, ensuring launches are tightly executed, on-time, and aligned with the founder’s vision.

Requirements

• Bachelor’s degree in marketing, communications, or other related field
• 7+ years of experience in product marketing, brand marketing, or product strategy
• Proven experience leading product launches end-to-end, from strategy and concept through go-to-market and post-launch performance
• Strong ability to translate consumer insights, data, and competitive analysis into clear product positioning and action
• Experience partnering cross-functionally with Product Development, Creative, Finance, Operations, Legal, and Retail
• Highly organized, execution-driven, and comfortable managing multiple launches in a fast-paced environment
• Clear, confident communicator with experience presenting to senior leadership and founder

Nice To Haves

• Beauty and/or CPG industry experience strongly preferred; Startup or high-growth brand experience - a plus

Responsibilities

• Support development of multi-year category strategy + near term product innovation leveraging market size, consumer insights, trends + competitive analysis
• Partner with PD, R&D, creative and packaging to define product concepts, positioning, claims, shade strategy, pricing, fill weight and packaging direction
• Conduct whitespace analysis and identify opportunities for innovation fitting into founder’s vision, conducting category reviews as needed
• Support creation of presentation materials for meetings with founder and senior leadership
• Accountable for bringing projects through the Stage Gate process in collaboration with project management, product development, and operations
• Collaborate with finance and demand planning to build business cases, forecasts and margin analysis, support sourcing in cost sheet creation
• Translate founder’s vision into clear actionable briefs, partnering closely with cross functional partners throughout the process.
• Prepare brief materials for cross-functional teams—creative, brand marketing, DTC, influencer, and events—including messaging hierarchies, product storytelling, and product toolkits.
• Support messaging and campaign creation from a product POV
• Monitor product performance across channel (DTC, Sephora, International), analyze KPIs and provide after action review
• Recommend lifecycle strategies including assortment changes and SKU rationalization
• Provide reporting on product and shade performance as needed
• Help develop, build, and share new processes for more effective cross functional teamwork + collaboration
• Act as the category expert and champion for your product category
• Collaborate with operations and supply chain to ensure on time delivery, forecast accuracy and inventory health across channel
• Support retailer presentations (market, in the kitchen), assortment planning and ad hoc retail team needs

Benefits

• Total compensation includes base salary, annual company-based performance bonus, and equity.
• Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals.
• In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees