Senior Manager, Product Marketing of Samsung Health

Samsung•Plano, TX

18d

About The Position

The Senior Manager, Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung’s Health app & services. The Health app covers the full range of use-cases and features, including activity, fitness, sleep, nutrition, mindfulness and heart health. This role will focus on positioning, digital campaigns, co-marketing partnerships, and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform. The Senior Manager, Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung’s Health app & services. The Health app covers the full range of use-cases and features, including activity, fitness, sleep, nutrition, mindfulness and heart health. This role will focus on positioning, digital campaigns, co-marketing partnerships, and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Requirements

Bachelor degree in marketing, business administration, communication, digital marketing or related fields
8+ years of experience in marketing, app marketing, and performance marketing in consumer service field
Excellent communication skills both oral and written
Strategic thinking and problem-solving skills
Creativity and storytelling
Negotiation and influencing skills
Strong analytical skills
Ability to navigate in a fast-paced, global organization and collaborate with cross-functional teams

Nice To Haves

Master’s degree (MBA or equivalent) in marketing, business, or a related fields preferred
10+ years of experience in marketing, app marketing, and performance marketing
Experience in health tech, fitness, wellness, or consumer mobile apps

Responsibilities

Marketing Strategy & Campaign Management Develop and implement a comprehensive marketing strategy to increase the visibility, adoption and continued engagement of Samsung health initiatives Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) from core paid, owned, earned and in-app channels to drive user growth Collaborate with relevant functional teams and product categories to contribute to integrated marketing efforts within the MX business Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies
User Acquisition & Engagement Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, PR, event marketing and influencer marketing Optimize CRM, push notification, and email marketing to enhance user acquisition, engagement and retention Leverage growth marketing tactics such as referral programs, EPP, and community engagement
Performance Analysis & Optimization Define and track key KPIs with product managers along with marketing KPIs (i.e., CTR/CTA, conversion rates, churn, etc.) Measure and understand campaign effectiveness Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward
Cross-Functional Collaboration Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners, and against competitors
Partnership and Ecosystem Marketing Work with Samsung’s multiple product categories and its members to develop integrated marketing strategies Develop co-marketing initiatives with health and fitness partners, accessories manufacturers, and service providers Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach
Marketing Strategy & Campaign Management Develop and implement a comprehensive marketing strategy to increase the visibility, adoption and continued engagement of Samsung health initiatives Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) from core paid, owned, earned and in-app channels to drive user growth Collaborate with relevant functional teams and product categories to contribute to integrated marketing efforts within the MX business Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies
User Acquisition & Engagement Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, PR, event marketing and influencer marketing Optimize CRM, push notification, and email marketing to enhance user acquisition, engagement and retention Leverage growth marketing tactics such as referral programs, EPP, and community engagement
Performance Analysis & Optimization Define and track key KPIs with product managers along with marketing KPIs (i.e., CTR/CTA, conversion rates, churn, etc.) Measure and understand campaign effectiveness Create market and user insights through campaigns and optimize/shift the strategies to fit the best path forward
Cross-Functional Collaboration Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners, and against competitors
Partnership and Ecosystem Marketing Work with Samsung’s multiple product categories and its members to develop integrated marketing strategies Develop co-marketing initiatives with health and fitness partners, accessories manufacturers, and service providers Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach