Senior Manager, Product Marketing (IT Service)

Salesforce.com, Inc.•Atlanta, GA

54d

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. At Salesforce, we're transforming the future of business by leveraging the power of AI, data, and CRM to drive customer success. We're looking for a Senior Product Marketing Manager, IT Service to join our team to execute the product marketing strategy for our new IT Service offering. In this pivotal role, you'll lead successful product launches, craft compelling messaging and demo stories, and build comprehensive go-to-market plans that drive pipeline growth. If you have proven track record in product marketing and/or go-to-market execution, we want to hear from you.

Requirements

5+ years of experience in product marketing, brand marketing, and/or go-to-market.
Proven ability to execute successful product launches that generate awareness and pipeline.
Strong ability to craft compelling messaging and positioning for technology products.
Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders.
Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.
Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity.

Nice To Haves

Experience in the IT Service Management (ITSM) domain or related IT services space.
You're technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
A positive, can-do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.

Responsibilities

Messaging & Positioning: Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
Product Launches: Execute product launches and release marketing for new IT Service features and solutions while aligning cross-functional teams including Product, Sales, Campaigns, Content, and CIO Marketing.
Go-to-Market Execution: Partner closely with sales teams to enable on product features, benefits, and competitive differentiators, which includes building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
Content Development: Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey. This includes product demos, customer success stories, white papers, webinars, social media, and website copy.
Product Presentations: Design and deliver compelling presentations that motivate target audiences to understand how IT Service can benefit their business.
Performance Monitoring: Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies.