Senior Manager, Product Analytics

The Coca-Cola Company•Atlanta, GA

About The Position

Digital products play an increasingly important role in how we serve customers, support the teams who power our business, and drive growth across the Coca-Cola system. We are building a modern product organization where small, cross-functional teams are responsible for solving meaningful problems and delivering measurable outcomes. Data and analytics are central to how these teams learn and make decisions. We are looking for a Senior Manager of Product Analytics to partner closely with product managers, designers, and engineers to understand user behavior, evaluate opportunities, and measure the impact of product decisions. In this role, you’ll help product teams move faster by turning complex data into clear insight, helping teams focus on the problems that matter most and build digital experiences that better serve our customers and the associates who support them. About the Role Product Analytics leaders are embedded within cross-functional product teams and play a central role in how those teams learn and make decisions. You will help teams understand how customers and associates interact with digital products, identify opportunities to improve experiences, and evaluate whether product changes are delivering meaningful results. Your work will span the full product lifecycle, from early discovery and hypothesis testing through measuring the impact of new capabilities in market.

Requirements

5–8 years of experience in product analytics, digital analytics, or data analysis supporting digital products
Strong SQL skills and experience working with large datasets
Experience analyzing behavioral data such as funnels, cohorts, and user journeys
Experience designing or evaluating product experiments (A/B tests, pilots, or controlled rollouts)
Ability to translate complex analyses into clear insights for product and business partners
Experience working closely with product managers, designers, and engineers
Bachelor’s degree in analytics, statistics, economics, computer science, or a related quantitative field

Nice To Haves

Experience supporting B2B or operational products with complex workflows
Familiarity with product analytics platforms (Amplitude, Mixpanel, GA4)
Experience with visualization tools such as Tableau, Looker, or Sigma
Exposure to statistical methods such as hypothesis testing or regression

Responsibilities

Analyze product usage, journeys, and behavioral patterns to understand how customers and associates interact with digital products
Identify friction points, emerging trends, and opportunities to improve key product experiences
Segment user behaviors to uncover meaningful differences in needs and outcomes
Partner with product managers and designers to frame product questions, evaluate opportunities, and inform prioritization
Use data and analysis to help teams understand which problems are most important to solve
Contribute analytical insight during product discovery, concept evaluation, and roadmap planning
Design and evaluate experiments, pilots, and controlled rollouts to understand the impact of product changes
Help teams define success metrics and guardrails for new product capabilities
Translate experimental results into clear recommendations for product decisions
Define event tracking and product instrumentation that accurately reflects user behavior
Partner with engineering teams to ensure reliable data collection and measurement
Maintain shared definitions and documentation for key product metrics
Build dashboards and visualizations that help product teams monitor product performance
Translate complex analysis into clear insights that teams can act on
Help raise analytical fluency across product teams by making data accessible and useful