Senior Manager PR, Industry and Customer

Workday • Pleasanton, CA

18d • Hybrid

About The Position

This is a role for someone who loves finding great stories - and finding new ways to tell them. As Senior PR Manager, you’ll build and lead industry and customer PR programs that showcase how Workday is making a real impact in the world. You’ll collaborate closely across teams, connect the dots, and bring fresh ideas to the table every day. You’ll play a key role in shining a spotlight on the industries that matter most to us - healthcare, financial services, higher education, public sector, retail and hospitality, and beyond - showcasing the innovative, sometimes surprising, ways our customers are using Workday to reimagine how work gets done. If you’re energized by storytelling, media relations, problem solving, and working with smart, curious people who deeply care about making an impact, this role was built for you. This role requires demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution. The ideal candidate will be a creative PR professional with real hustle, a sharp eye for news, who is proficient in the use of AI – someone who instinctively knows what will resonate and how to move fast when it matters. You’re an excellent writer and self-starter who builds strong, trusted relationships with journalists, influencers, and other communications stakeholders, while seamlessly partnering with executives and marketing teams. You’re just as comfortable setting PR strategy and shaping narratives as you are rolling up your sleeves to execute and land coverage.

Requirements

• 8-10+ years of public relations experience, preferably in enterprise software technology.
• Background in both in-house and agency is a plus.
• Demonstrated experience in building and scaling strategic PR programs aimed at targeted vertical industries.
• Strong experience working with business, trade, IT, and industry media outlets and reporters.
• Established relationships with industry trade, tech, and business media.
• Superb written and verbal communication skills.
• Demonstrated project management expertise.
• Strong command of AI tools and demonstrated experience in deploying them to strengthen storytelling.
• Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives.
• Experience creating content that reaches audiences across paid, earned, and owned channels.
• Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment.
• Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams.
• Strategic thinking, problem solving, attention to detail, technical, and analytical skills.
• Both agency and in-house experience are preferred.
• Periodic travel is required.

Responsibilities

• Shape and run external communications that show how Workday is transforming industries in the AI era and how customers are doing meaningful, innovative work with our products.
• Build strong relationships with the media.
• Develop strategies and supporting programs that drive positive coverage highlighting Workday’s product innovation and customer impact stories.
• Partner with product marketing, industry marketing, and customer advocacy to develop narratives and messaging that can be applied across internal and external channels. This includes:
• Research into Workday’s product roadmap and working with key stakeholders to source industry-specific product news – both near and long term – that we want to drive awareness around.
• Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work.
• Leading media programs around Workday-owned and industry and customer events.
• Work closely with customer PR teams to tell clear, engaging stories about how customers use Workday and the impact it has on their business.
• Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed