Manager - PR - and Communications
About The Position
Are you someone who never rests on their laurels, always strives to go above and beyond, and is committed to keeping your PROMISES? Do you appreciate a company culture that is open, fosters work-life balance, and a dynamic team environment? Then Old Dominion is the home for you. We take pride in being the best in the industry, and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider. Manages the OD PR and Communication strategy and activation to develop awareness and establish OD as a thought leader in the Transportation industry by leveraging effective public relations and partnerships. Working cross-functionally with both agency and internal teams, supports OD’s business objectives by publicly positioning OD as an industry leader, differentiating OD’s premium service, and highlighting our unique family culture. Drives positive coverage for OD in the industry and, grows the reputation as a leader in both business and as a good corporate citizen in the communities we operate. Leads internal communications efforts on corporate level initiatives and multi-media assets for functional training needs.
Requirements
- Education: Bachelor’s degree in Marketing/ Communications or equivalent education and experience
- Experience: 6+ years of PR, internal and external communications experience
- Project management skills working on multiple tasks simultaneously within timelines and budgets
- Copywriting and editing experience for a variety of platforms
- Experience working with media outlets and serving as a spokesperson when requested by leadership
- Familiarity with media monitoring tools, clipping services, and dashboards
- Strong decision-making skills
- Strong interpersonal and presentation skills
- Strong verbal and writing skills
- Working with virtual teams composed of internal and external members
- Developing relevant and compelling content for a variety of channels
- Proficient with Microsoft Office
- Ability to analyze data and provide recommendations
- Working knowledge of the transportation industry
Responsibilities
- Lead the development of strategies, priorities, and goals for PR efforts in support of OD’s business objectives, positioning the company as a leader within the transportation industry
- Lead all aspects of the PR agency relationship and when necessary, lead the search for a new PR agency partner
- Develop and gain alignment to annual strategy brief and provide to PR agency to develop tactical plan
- Lead the development and approvals of all PR content, including whitepapers, podcasts, long form articles, etc.
- Analyze effectiveness of PR campaigns, in partnership with the agency, on a monthly and annual basis
- Assist in the management of the Communication Master Plan
- Lead and implement the corporate giving strategy and activation in conjunction with OD senior leadership to include building and fostering relationships with partners.
- Evaluate OD’s giving efforts to determine impact, opportunities, and recommend future changes
- Plan and track budgets ensuring proper allocation with leadership approved amounts, projects, and accounting periods
- Serve as a spokesperson when requested by leadership
- Write press releases, leadership speeches and letters
- Monitor news and trade publications and stay up to date with trending topics, content opportunities, and potential communication issues
- Lead media relations with various business leaders throughout the organization including but not limited to special media events, interviews, media training, thought leadership, and award submissions
- Lead the OD Media Team in development of internal communication assets partnering with leadership and cross-functional team members to plan, schedule, and execute projects
- Oversee the implementation of the ODTV system ensuring clear and timely communication to employees throughout the OD network
Benefits
- Great Health Benefits including a Zero premium medical plan for employee only coverage
- Vision & Dental
- Short Term & Long Term Disability
- Flex Spending Accounts
- 401k Retirement plan with company match and additional company annual discretionary match opportunity
- Life Insurance
- Wellness Program
- Tuition Reimbursement for Drivers and Technicians
- Training and growth opportunities to build a career
- We prioritize our OD family of employees
- Ability to advance through our promote from within philosophy
- National Career Opportunities Available at our 260+ service centers
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What This Job Offers
Job Type
Full-time
Career Level
Manager
