PR & Communications Manager

G Adventures•Boston, MA

About The Position

G Adventures is searching for a passionate PR and communications expert to join our PR powerhouse. Overseeing all public relations in the U.S, this is a rare opportunity for a creative, connected and values-driven individual to join our community and share in our mission of changing lives through travel. We work hard, and we play hard! This role offers global travel, a passionate team, a global community united by our award-winning culture, access to leading industry events and a wealth of stories, ready to be told. You will act as the regional expert for all elements of PR and communications across the United States. The location of the role is negotiable, with Boston, Toronto (Canada) or a US-based media hub being preferred. Working closely with both the global and regional teams, you will develop and implement the communications strategy for the US in line with the global vision, working with the very best media, content creators and partners to amplify our message. With a wealth of untold stories, innovative launches and access to some of the industry’s best thought leaders, the Communications Manager will be responsible for sharing the word of G in a strategic and impactful way.

Requirements

Passion! We do things differently here at G Adventures and are untied by our passion for changing lives through travel. We live and breathe our purpose and are looking for someone who can not only share this passion, but also spread it to our media and content creator community
Experience - we’re looking for at least 6 years of experience in PR and communications, either in agency or in-house
Be our ‘boots on the ground’ in the US, attending industry and media functions across the US to grow and nurture strategic relationships with media, creators and industry partners.
Ability to travel - as storytellers, we often go to the source of the story and the individual must be able to travel both regionally and internationally
Develop and implement the G Adventures communication strategy for the US market, continuing to position us as the leader in the adventure travel and responsible travel sector
Have a nose for a good story, and how and where to tell it. A strong understanding and connections within the travel industry and media, with proven understanding of how to place stories based on target audiences
An ideas-driven individual, who is able to look beyond the ‘standard’ and brainstorm new and creative ways to bring our stories to market
An organised self-starter - with the ability to independently manage multiple projects and announcements with a cool head and strategic approach
A connected networker - Able to rub shoulders with A list media, with an enviable black book of journalist contacts, across trade, consumer, business and broadcast
Experience developing and running strategic partnerships with content creators, demonstrating understanding of KPIs and results tracking
Be a voice of authority for communications across the business, sharing insights and expertise to help the business grow
A team player - you’ll be liaising with stakeholders across the business globally
Strong understanding of digital PR and proven experience securing coverage to support a wider digital/ SEO/ LLM strategy
Proven experience of managing a diverse and busy communications strategy, implementing creative media and public relations campaigns that drive brand awareness and equity, while also monitoring and reporting on successes
Experience in managing and quantifying content creator campaigns, ideally working with affiliates and multi-platform promotion across social media
Proven track record of crafting and securing data-driven stories

Responsibilities

Write and distribute press releases, targeted pitches and other media materials to consumer and trade media, securing impactful coverage for G Adventures in target media
Work with key stakeholders to develop news-worthy pitches for media
Plan, organise and execute small and large-scale events in the region with the support of the regional and global teams
Build on G Adventures’ strong reputation as the leader in the adventure travel sector and the pioneer of community tourism.
Work closely with Planterra, G Adventures’ non-profit partner, to tap into the human stories which demonstrate the impact our travel has on local communities
Secure and support interviews, speaking opportunities and comment pieces for leaders across the business, including our founder, Bruce Poon Tip, Chief Executive Officer, Ben Perlo and VP of Growth Steve Lima
In line with the global and regional strategy, continue to secure a strong bank of impactful media coverage in A list titles, both across trade, consumer and broadcast
Scope, curate, and submit our industry award entries, to maintain consistent success
Manage all press trips from US media and content creators, helping them to tell the story of G Adventures through first-hand travel experiences
Lead group press trips with media from across the US and beyond, where relevant
Maintain relationships with key partners including airlines, tourism boards and travel agents, keeping them updated on G Adventures news and opportunities to be able to work collaboratively on media trips and editorial
Lead with service, managing all press office duties including responding in timely manner to incoming media requests, monitoring all coverage and managing press lists
Work alongside the critical incident team to manage and develop media responses to any crisis incidents
Reporting on communications from your region, providing tangible stats in line with the strategy to demonstrate successes and inform learnings
Supporting the Sales and Marketing teams in the US, participating in local consumer and trade events
Support larger business-wide projects and launches, where relevant
Work with the leader and regional marketing teams to ensure all communications are streamlined for maximum impact.