Senior Manager, Paid Media

Sinclair Broadcast Group, Inc.•New York, NY

70d•$90,000 - $120,000

About The Position

We are seeking a data-driven and detail-oriented Paid Media Manager to implement and optimize paid advertising campaigns primarily across social, audio, and YouTube platforms. This person will ensure campaigns are set up for success, optimized for performance, and tracked rigorously to hit various KPIs. The role requires close collaboration with our Sales, Content, and Creative teams to align on strategy, messaging, and performance goals.

Requirements

5+ years of experience managing paid media campaigns (agency or in-house).
Strong understanding of paid media platforms (Meta Ads Manager, Google Ads/YouTube, LinkedIn Campaign Manager, programmatic DSPs).
Proven track record of meeting or exceeding performance goals.
Comfortable interpreting data and making optimization decisions quickly.
Experience with analytics tools (Google Analytics, platform dashboards, etc.) and pixel/tag management.
Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
Excellent communication skills for working cross-functionally with Sales, Content, Creative, and other stakeholders.

Nice To Haves

Experience with programmatic audio platforms (Spotify, Pandora, or similar).
Familiarity with marketing automation platforms and CRM systems.
Certification(s) in Google Ads, Meta Blueprint, and/or LinkedIn Marketing.

Responsibilities

Plan and Execute Paid Media Campaigns
Build, launch, and manage paid media campaigns across Meta, LinkedIn, YouTube, TikTok, X, programmatic audio, and other emerging channels.
Ensure accurate targeting, budgeting, and delivery settings to meet business objectives.
Optimize Campaigns for Performance
Monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed.
Ensure campaigns are pacing correctly to deliver impressions, conversions, or other defined KPIs.
Track and Report Campaign Results
Implement proper tracking and measurement strategies, including pixel/tag management.
Provide detailed performance reports, highlighting insights, trends, and actionable recommendations.
Identify opportunities for testing and improving campaign ROI.
Collaborate with Cross-Functional Teams
Work with the Creative team to ensure ad assets meet platform specs and are optimized for performance.
Partner with Sales to align paid media strategies align with client goals and revenue targets.
Communicate campaign progress, results, and optimization opportunities across departments.