Senior Manager, Paid Media

Dole Packaged Foods•Thousand Oaks, CA

67d•$130,000 - $150,000•Hybrid

About The Position

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit. At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success. The Senior Manager of Paid Media is responsible for developing and executing media strategies that support the brand's marketing objectives and drive business growth. This role will focus on managing media planning and buying across digital, traditional, and experiential channels, ensuring that campaigns reach target audiences effectively and efficiently. The Senior Manager of Paid Media will collaborate closely with the Brand Managers and external media agencies to deliver high-quality media executions aligned with the overall marketing strategy. This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Requirements

7+ years of experience in media planning and buying, preferably within the CPG industry, with a strong understanding of both traditional and digital media landscapes.
Proven track record of managing and executing media campaigns across multiple platforms, including digital, TV, radio, print, SEM, and experiential.
Strong experience in working with external media agencies and vendors, including managing budgets, timelines, and campaign deliverables.
Expertise in media performance tracking, using tools and platforms to measure campaign effectiveness.
Strong communication skills with the ability to collaborate cross-functionally with internal teams and external partners.
In-depth knowledge of media measurement tools and analytics platforms.
Strategic thinker with the ability to develop and execute media plans that drive brand and business growth.
Results-driven and analytical, with a keen ability to track, measure, and optimize media performance for maximum ROI.
Highly organized with strong project management skills and the ability to handle multiple projects at once.
Proactive and innovative, always looking for new opportunities to improve media performance.
Strong leadership and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Passionate about a purpose driven career
Committed to fostering inclusive environments that support employee development and well-being
Sets clear expectations, encourages innovation, and drives continuous improvement
Models and coaches towards transparency and integrity in decision-making
Effectively facilitates cross-team communication and teamwork
Bachelor’s degree in Marketing, Advertising, Media, or related field required
Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.