Senior Manager, Paid Media - Brand Partnerships & Licensing

Dotdash Meredith•Des Moines, IA

1d•Hybrid

About The Position

The Marketing team, in the People Inc. Brand Partnerships & Licensing group, is responsible for the execution of cross platform marketing in support of the Better Homes & Gardens Collection, sold exclusively at Walmart. To help with this work, we are looking for an experienced Paid Media Senior Manager to own media investment, brand presence and campaign operations across core media channels including META paid advertising, Google paid search, Digital Display on the People Inc. network, etc. Additionally, will be responsible for learning and executing Walmart Connect strategy.

Requirements

Bachelor’s Degree required
5+ years of media buying experience (specifically SMM/SEM)
Understanding of the marketing funnel, building media plans and navigating budgets of all sizes
Experience setting up and maintaining Social marketing and Google Paid Search
Experience in collaborating cross functionally internally and with external stakeholders
Competency in applied math and algebraic problem-solving to derive and validate media metrics

Responsibilities

Determine overall paid media strategy to support overall business strategy
Own campaign set up, Q&A, optimization processes to ensure campaigns are active and reflect brand standards
Support and help drive overall media strategy across platforms
Execute Walmart Connect annual strategy collaborating with external agency on product support and monthly spend levels
Manage Meta initiatives inclusive of audience and targeting strategies
Partner with manager and Creative team to brief in and develop compelling ad creative
Support Account Relations team with other Licensing Partners on ad-hoc basis sharing channel best practices and campaign guidance
Manage and optimize campaign performance to stay within spend and maximize ROAS
Responsible for weekly performance updates and monthly share outs monitoring campaign effectiveness connecting advertising to business impact
Develop and maintain monthly summary of marketing efforts for key stakeholders
Report out creative findings with Creative Services department for ad development and ensure the Collection follows platform best practices
Own relationship with platform vendors, hosting recurring calls and performance check-ins
Collaborate and cross-share information internally with other performance leaders
Stay informed on evolving capabilities, technologies and tools to provide strategic optimization recommendations