Paid Media Associate (Brand Marketing)
About The Position
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Wasserman seeks a Media Associate to support in media planning and own execution of brand awareness efforts for one of the world’s top Gaming and Entertainment franchises. The ideal candidate has a deep understanding of how campaign optimizations impact ad performance, and how to analyze campaign data. As the Media Associate, you will activate, manage and optimize brand awareness and traffic campaigns, implement best practices, monitor the latest trends, and report on findings. You should have amazing attention to detail, a proactive attitude, and be able to take ownership over the process. This role will report directly into a Director, Paid Media.
Requirements
- 1+ years of experience working on video view/reach and traffic campaigns within Google Ad, Meta Ads and/or TikTok Ads. Reddit and Twitch are a plus.
- An elevated mathematical/analytical aptitude with comfortability using Excel or Google Sheets (pivot tables, VLOOKUPs, SUMIFs, etc.)
- A demonstrated passion for and understanding of digital media, platforms and their ad offerings.
- Ability to pull campaign reports to inform insights and build client-facing presentation decks.
- Commitment to excellence — anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.
Responsibilities
- Daily budget and performance pacing on ad platforms.
- Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches.
- Basic bid management and optimizations for video view and traffic campaigns, including but not limited to Google Ads, Meta Ads Manager and TikTok Ads.
- Collaborate with influencer marketing team to launch creator assets and report on creator performance
- Collaborate with Media Strategist on recommending optimizations in support of client awareness and traffic KPIs.
- Analyze campaign data to write performance insights and recommendations to inform client action.
- Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results.
- Daily use of reporting, analytics, and trend tools. Google Analytics experience is a plus.
- Attend training sessions/webinars to become fluent in media planning tools and platforms.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
