Senior Manager, Organic Social

Constant Contact • Boston, MA

1d • Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! THE OPPORTUNITY Constant Contact is looking for a Senior Manager, Organic Social to own our brand's presence across earned and organic channels — and to do it with an AI-first mindset, speed, and strategic clarity. This is not a content calendar role. This is a platform-intelligence role. You will drive Constant Contact’s visibility where it matters most: in AI-generated search results (AEO/GEO), on LinkedIn where our brand credibility lives, on Reddit where authentic conversations shape purchase decisions, and across channels like Instagram and YouTube where brand awareness compounds over time. You’ll sit within a high-performing Corporate Communications team that is actively redefining what “earned” means in the age of AI. If you understand why first-party content is the new SEO, why Reddit threads surface in Gemini, and why a great LinkedIn post can outperform a paid campaign — we want to talk.

Requirements

• 5-8+ years of organic social media experience, with demonstrated results in B2B, B2C, SMB, or martech contexts
• 2-4+ years of people management experience — you know how to develop someone, not just direct them
• Deep, hands-on fluency with AI tools (ChatGPT, Claude, Perplexity, Jasper, or equivalent) — not “I’ve used it” but “It’s how I work”
• Genuine understanding of AEO/GEO principles and how social content influences AI-generated answers
• Proven LinkedIn expertise — you’ve grown accounts, built executive presence, or run programs that drove meaningful engagement
• Reddit literacy — you understand subreddit culture, the difference between participating and advertising, and why authenticity is the only strategy that works there
• Comfort operating with speed and ambiguity — this is a fast-moving team in a fast-moving space

Nice To Haves

• Experience with Sprout Social, Meltwater, or comparable social listening and publishing platforms
• Background in or strong familiarity with SMB marketing, email marketing, or marketing technology categories
• Experience activating customer communities as social amplifiers
• YouTube content strategy experience, including channel architecture, video SEO, and how YouTube surfaces in AI-assisted search — this is a priority channel, not a nice-to-have
• Familiarity with review ecosystem influence (G2, Trustpilot, Google) and how reviews feed into AI trust signals

Responsibilities

• Platform Strategy & Execution Own the organic social strategy across LinkedIn, Reddit, Instagram, YouTube, and emerging platforms — each with a distinct channel strategy, not one approach applied everywhere
• Lead LinkedIn strategy as our highest-priority brand equity channel — executive thought leadership, company content, and employee amplification programs
• Own Reddit strategy end-to-end: community monitoring, AMAs, subreddit engagement, and brand participation that earns trust rather than selling
• Build and manage an Instagram presence optimized for brand awareness, community growth, and content that reinforces our voice across platforms
• AEO / GEO — Answer Engine & Generative Engine Optimization Develop and execute a content strategy designed to appear in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini)
• Structure social and owned content to be crawlable, citable, and “quotable” by large language models
• Partner with SEO, content, and PR teammates to ensure CTCT’s owned narrative competes with affiliate and review site content in AI-generated SERPs
• Track AEO landscape changes and brief leadership on pivots needed — this space is moving fast and you’ll be our early warning system
• YouTube Strategy Own YouTube as a strategic channel — not a video dump, but a deliberate content destination that builds brand authority and feeds AI-generated search results
• Develop a content architecture for YouTube that serves multiple jobs: how-to content for SMB audiences, thought leadership for brand credibility, and longer-form storytelling that supports executive visibility
• Understand and exploit YouTube’s unique AEO/GEO advantage — YouTube is the most-cited video source in AI-generated answers, and you’ll treat that as a strategic priority, not a side benefit
• Optimize every upload for AI indexability: titles, descriptions, chapters, transcripts, and structured metadata that make content crawlable and citable
• Partner with internal content, product marketing, and executive communications teams to build a pipeline of high-value video content — and ruthlessly repurpose it across channels
• Track YouTube search performance separately from social vanity metrics; connect channel growth to organic search visibility and AI answer inclusion
• AI-Native Content Production Use AI tools fluently (not occasionally) to increase content velocity, ideation speed, and testing throughput
• Build workflows that let a lean team punch above its weight class — templated AI prompts, repurposing frameworks, and rapid-response playbooks
• Stay ahead of platform algorithm changes by using AI-assisted listening and trend detection
• Community & Advocacy Partner with the Community team to activate brand advocates (E.L.I.T.E.s, Champions, power users) as social amplifiers
• Develop influencer and partner social programs that extend organic reach without paid media reliance
• Build and nurture a brand voice that feels human, credible, and distinct across every platform
• People Management Manage, develop, and retain one direct report (Social Media Manager) — setting clear expectations, providing regular feedback, and investing in their growth
• Amplify your direct report’s output by coaching them on AI tool fluency, platform strategy, and content quality — your leverage as a manager is raising their ceiling, not doing their work
• Model the AI-native, high-velocity working style you expect from the team
• Measurement & Agility Own the organic social scorecard: Share of Voice, engagement rates, follower growth, new customer growth, site traffic, and AI answer inclusion metrics
• Run fast experiments, read results quickly, and reallocate effort without waiting for quarterly reviews
• Bring a point of view to leadership on what’s working, what’s dying, and what’s next

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed