Senior Organic Social Strategist

TheLab•New York, NY

2d•Hybrid

About The Position

We're looking for a Senior Organic Social Strategist to lead social strategy for a portfolio of large, complex brand families — think LG, Tempur-Pedic, and similar enterprise clients. This is a senior-level, highly cross-functional role for someone who lives and breathes social but understands it as one critical part of a broader integrated marketing ecosystem. You'll own the strategy, mentor junior strategists, and be the connective tissue between organic social and the paid, creative, site, and activation teams working alongside you.

Requirements

8–10+ years of organic social strategy experience, ideally within a digital agency or in-house for a major consumer or B2B brand
Proven experience managing social for large brand families with multiple product lines, audience segments, and stakeholders
Deep fluency across major social platforms and their respective best practices, algorithms, and content formats
Experience managing boosted organic social programs and working in close partnership with paid media teams
Strong background building social playbooks, annual plans, and scalable frameworks
Hands-on experience with community management — including comment moderation, audience engagement, escalation protocols, and brand voice consistency at scale
Proficiency with social management and analytics tools (Sprinklr, Sprout Social, Hootsuite, native platform analytics, Tableau, or similar)
Experience operating as part of a fully integrated marketing team — alongside paid, creative, site, and activation — with a clear understanding of how organic social ladders into the larger program
Excellent written and verbal communication skills; comfortable presenting to senior clients
A proactive, collaborative mindset and strong organizational instincts — you can manage multiple brand accounts simultaneously without dropping a ball

Nice To Haves

Experience with consumer electronics, home goods, sleep/wellness, candy, skin care, DTC, or other lifestyle categories
Familiarity with influencer and creator partnership strategy as an extension of organic social
Experience integrating organic social into experiential and activation programs, including live events, product launches, and on-the-ground content capture
Experience contributing to new business pitches

Responsibilities

Develop, implement, and continuously optimize comprehensive organic social strategies for large, multi-product brand families across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, Pinterest, X, and emerging channels)
Build and own annual social plans that ladder up to broader brand and business objectives
Create platform-specific playbooks that establish voice, content pillars, posting cadence, community management protocols, and best practices — built to scale across brand families
Manage boosted organic programs, partnering closely with paid media teams to ensure seamless alignment between organic and paid social strategies
Collaborate with creative strategists, media planners, site teams, and activation leads to ensure organic social is fully integrated into broader campaign and marketing program planning — not siloed
Own social performance reporting: define KPIs, build dashboards, deliver regular reporting to clients and internal stakeholders, and translate data into actionable strategic recommendations
Continuously test, learn, and optimize content strategy based on platform algorithm changes, audience insights, and performance trends
Develop and oversee influencer and creator partnership strategies that extend and amplify organic social programs
Identify the right creator tiers and talent profiles for each brand family, and collaborate with internal teams and talent partners on briefs, content alignment, and performance tracking
Manage and mentor a growing team of junior social strategists, providing day-to-day guidance, feedback, and career development support
Report directly to the VP of Social/Strategy, contributing to team growth, process improvement, and department initiatives
Serve as a senior strategic voice in client meetings, presentations, and new business pitches — including actively contributing to agency growth opportunities