Senior Manager, Online Enrollment Services
About The Position
The Senior Manager of Online Enrollment Services at the University of Louisville leads the strategy and operations of our online student recruitment efforts, ensuring prospective students receive exceptional support from inquiry to application. This position directs a high-performing team to achieve enrollment goals for the University of Louisville’s online programs, setting clear targets, establishing performance metrics, and fostering a culture of continuous improvement. A central focus of the role is leveraging data and technology to drive enrollment growth. The Senior Manager monitors and analyzes recruitment funnel performance, conversion rates, and market trends to identify opportunities for improvement. Using the Customer Relationship Management (CRM) system and related tools, they oversee enhancements that strengthen prospective student engagement, improve counselor effectiveness, and ensure accurate, actionable reporting. The Senior Manager works closely with academic units, student services, and other university stakeholders to align recruitment practices with program requirements, remove enrollment barriers, and implement coordinated strategies that advance UofL’s online enrollment priorities. They will bring a strong understanding of online education, student recruitment, enrollment management, and CRM optimization—along with the leadership skills to inspire a diverse, result-driven team. This full-time position is located at the Belknap Campus. Hybrid work is available (three days on campus, two days remote) based on employee eligibility per the university’s remote work policy.
Requirements
- Bachelor's degree and six (6) years of related experience or an equivalent combination of education and experience.
- Understanding of online education, student recruitment, enrollment management, and CRM optimization.
- Leadership skills to inspire a diverse, result-driven team.
Nice To Haves
- Experience recruiting for online programs and developing successful strategies to attract adult learners.
- Skilled in using a Customer Relationship Management (CRM) system, preferably within an educational setting.
- Background in college admissions, higher education administration, or student services.
- Proven ability to create and implement comprehensive recruiting plans that drive enrollment and support institutional goals.
Responsibilities
- Leads the strategy and operations of online student recruitment efforts.
- Directs a high-performing team to achieve enrollment goals for online programs.
- Sets clear targets and establishes performance metrics.
- Monitors and analyzes recruitment funnel performance, conversion rates, and market trends.
- Oversees enhancements to the CRM system and related tools.
- Works closely with academic units, student services, and other university stakeholders.
- Implements coordinated strategies that advance UofL’s online enrollment priorities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
