Senior Manager of Newsletters, Lifestyle

Hearst Communications•New York, NY

63d•$88,000 - $100,000•Hybrid

About The Position

Are you passionate about shaping how millions of readers engage with iconic brands every day? The Senior Manager of Newsletters, Lifestyle, will lead strategy, execution, and innovation for digital newsletters across some of Hearst's most beloved lifestyle brands-including Cosmopolitan, Country Living, Delish, Good Housekeeping, House Beautiful, The Pioneer Woman, and Prevention. This is a high-impact role for someone ready to drive performance today while building for the future. About Hearst Magazines (Why Us?) Hearst Magazines' portfolio of more than 30 iconic brands in the U.S.-including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics - inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world-and together, we are shaping what's next.

Requirements

5-7 years of experience in email or newsletter production; media experience preferred.
Proven success managing email or newsletter campaigns at scale.
Strong analytical skills and ability to interpret complex data into actionable insights.
Proficiency with tools like Sailthru, Google Analytics, Microsoft Office, and Google Workspace.
Experience with project management platforms such as Asana, AirTable, or Trello.
Excellent written and verbal communication skills.
Creative thinker with attention to detail and strong design instincts.
Comfortable managing multiple projects in a fast-paced environment.

Responsibilities

Lead the newsletter programs for key lifestyle brands, collaborating with editorial, design, product, marketing, and ESP partners.
Manage the full lifecycle of newsletter production including planning, segmentation, QA, and deployment.
Use data and analytics to guide strategy and optimize newsletter performance, including open rates, CTRs, and subscriber retention.
Regularly report on trends, KPIs, and audience insights to shape future decisions.
Drive experimentation and A/B testing on subject lines, layouts, and content to enhance engagement and monetization.
Develop audience growth strategies through segmentation, personalization, and lifecycle marketing.
Ensure all communications align with brand voice, compliance, and legal standards.
Occasionally work weekends or holidays as needed.

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

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