Senior Manager of Marketing and Communications

KIPP•Jacksonville, FL

1d•$62,000•Hybrid

About The Position

The Senior Manager of Marketing and Communications (SMoMC) is a key leader on the Shared Services Team responsible for elevating KIPP Jacksonville’s public profile and strengthening enrollment and talent pipelines through strategic, high-impact communications. This role owns the regional marketing and communications strategy, directly influencing student and teacher recruitment outcomes. The SMoMC also oversees the media intern program, cultivating future storytellers who amplify KIPP Jacksonville’s joyful and equitable learning environment. This is a year-round, full-time position that partners closely with the School Operations, Talent, and External Affairs teams.

Requirements

Bachelor’s degree
Minimum of 3 years of professional experience in marketing, communications, or a related field
Strong project management skills and ability to manage multiple campaigns simultaneously
Exceptional written, visual, and verbal communication skills
Proficiency in social media platforms, email marketing tools, and CMS/web management
Comfort with graphic design tools (e.g., Canva, Adobe Creative Suite, PowerPoint)

Nice To Haves

Experience in a nonprofit, charter school, or mission-driven organization
Understanding of brand strategy and storytelling in educational or equity-focused settings
Familiarity with photography, video editing, or content management systems

Responsibilities

Develop and lead regional marketing strategy with clear goals for student recruitment, teacher recruitment, and community brand awareness.
Partner with the Director of Enrollment and the Director of Talent to analyze data and optimize campaigns based on conversion metrics.
Oversee marketing budgets to ensure investments yield strong enrollment and hiring returns.
Lead paid media efforts (e.g., digital, radio, billboard) and track impact on application generation and brand growth.
Manage all regional social media accounts and content calendar.
Supervise media interns and provide coaching in social media storytelling, brand alignment, and field coverage.
Oversee the KIPP Jacksonville website and drive content updates aligned to family and teacher-facing priorities.
Lead digital newsletters and email campaigns for prospective families, staff, and community partners.
Write and distribute regional internal newsletters and updates in coordination with executive leadership.
Develop external messaging, including press releases, media statements, op-eds, and donor-facing communications.
Create and maintain standardized parent communication templates (e.g., welcome letters, orientation info, FAQs) to ensure consistent, timely, and high-quality messaging at the start of each school year.
Serve as the central point of contact for all external-facing media requests and brand partnerships.
Design or oversee creation of branded marketing materials (e.g., school flyers, recruitment materials, swag).
Ensure consistent branding across presentations, signage, social media, and printed content.
Maintain a library of brand assets, photography, and video content for recruitment and development use.