Senior Manager of eCommerce

Blain Supply, Inc. • Janesville, WI

77d

About The Position

The Sr. Manager of E-commerce is responsible for developing and executing strategies that accelerate digital sales growth, enhance customer experience, and strengthen the organization's competitive positioning in the e-commerce marketplace. This role partners across Marketing, Merchandising, Demand Planning, IT, and Store Operations to drive innovation, optimize digital channels, and deliver measurable business results.

Requirements

• Bachelor's degree in business, marketing, e-commerce, or a related field; advanced degree preferred.
• 8 or more years of experience in e-commerce, digital marketing, and/or other strategic roles
• 3 or more years of experience in leadership experience
• Understanding of sales strategies, revenue models, and key performance indicators (KPIs) related to e-commerce.
• Knowledge of integrating e-commerce technologies, such as CRM systems, ERP systems, and automation tools.
• Knowledge of project management principles and practices for overseeing e-commerce projects and initiatives
• Basic understanding of supply chain management and logistics as they relate to e-commerce fulfillment and inventory management.
• Skills in analyzing competitors' e-commerce strategies and performance to inform strategic planning.
• Strong analytical skills to interpret sales data, customer behavior, and market trends, and make data-driven decisions.

Responsibilities

• Develop and execute long-term e-commerce strategies aligned with company goals.
• Identify new market opportunities, emerging technologies, and digital trends to inform strategy.
• Partner with senior leadership to set performance targets and measure ROI.
• Drive revenue growth through channel optimization, digital merchandising, and pricing strategies.
• Analyze performance data, customer insights, and market benchmarks to inform business decisions.
• Own key metrics such as conversion, AOV, traffic, retention, and customer lifetime value.
• Accountable for the execution of site optimization, vendor management, and CRO testing.
• Partner with Marketing to align campaigns, promotions, and brand strategy across digital platforms.
• Collaborate and leverage ability to influence when partnering with IT and Operations to ensure seamless site functionality, scalability, and fulfillment capabilities.
• Lead cross-functional initiatives to improve omnichannel integration and customer experience.
• Partner with IT, Finance, and other key stakeholders to design and scale the Unified Transformation of our ERP system and digital re-platforming, driving operational efficiency, data integrity, and long-term agility.
• Leverage data analytics, AI, and personalization to enhance customer engagement
• Identify opportunities for automation, improved site design, and new platform capabilities.
• Stay current on industry best practices and competitor activity to maintain market leadership.
• Create new processes and frameworks from the ground up and effectively influence others to embrace a clear vision, direction, and purpose.

Benefits

• Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• Profit Sharing
• 401(K) with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: General Merchandise Retailers
• Number of Employees: 5,001-10,000 employees