Senior Manager of Creative Strategy, OnBrand

American Express•New York, NY

43d•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Senior Manager of Creative Strategy develops and implements the strategic foundations that inspires and informs communications to that inspire creative excellence and enables American Express to connect meaningfully with our target customers and prospects. This role will focus on our B2B business, forming an integral partnership with the creative team to drive communications for suite of commercial products, benefits, and services. They'll be responsible for leveraging data and insights to generate comprehensive, integrated creative and channel briefs. They will acquire and share deep knowledge of the industry including the competitive landscape, category disruptors and key business issues that affect American Express. They'll develop approaches that drive high-level recommendations and decisions, and that result in standout creative delivery. Additionally, and perhaps most importantly, our ideal candidate is creative, collaborative, positive, and can build strong relationships with both internal and external partners, and agency teams.

Requirements

5-7 years of relevant work experience in agency and/or client-side creative strategy/brand planning roles.
Creative brief and strategic framework development mastery.
B2B marketing experience, preferred
Experience managing complex 360 & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.
Competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.
Problem-solving skills and ability to navigate multifaceted challenges.
Ability to organize and work with complex information and data.
Ability to formulate thoughtful POVs on industry related topics and socialize them.
Strong analytical skills, understanding of KPI measurement and attribution.
Demonstrated curiosity for trend watching.
Sound business and professional ethics.

Responsibilities

Sets the strategic direction for creative campaigns in alignment with overall business strategy.
Develops brand and product positionings, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution.
Develops and executes innovative digital, channel, and content strategies across multiple platforms and customer touchpoints, with demonstrated experience in digital content creation, digital product strategy, journey mapping, including 360 campaigns, social media, landing pages, and emerging technologies.
Seeks opportunities to stay up to date on technology, tools, and emerging media channels.
Establishes themselves as a thought leader around integrated marketing and their dedicated line of business.
Provides insight into research and testing methodologies and informs forecasting and optimization requirements to ensure impact.
Forms strong working bonds with internal clients as a trusted strategic partner.
Works with data, analytics, Amex Insights, and media teams to identify and illuminate the data narrative and frame the implications for communication.
Facilitates team brainstorms to stimulate unexpected ideas and initiatives.

Benefits

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities