Senior Manager of Communications

GirlTrek•Montgomery, AL

4d•Remote

About The Position

The Senior Manager of Communications is GirlTREK's communications strategist, responsible for shaping how the organization tells its story to members, donors, partners, and the public. This role develops messaging and positioning, manages media relations, writes compelling copy across channels, and ensures all communications reflect GirlTREK's voice and values. The Sr. Manager provides strategic communications support to marketing campaigns, partnerships, and programs.

Requirements

6-8 years experience in communications, PR, journalism, or related field
Exceptional writing and editing skills across multiple formats and audiences
Media relations experience including pitching, press releases, and journalist relationships
Strong storytelling abilities and narrative development skills
Strategic communications thinking and ability to develop messaging frameworks
Brand voice stewardship and consistency management
Ability to write compelling copy under deadline pressure
Strong project management and ability to manage multiple priorities

Nice To Haves

Experience in nonprofit, social impact, or mission-driven organizations
Understanding of Black women's health, culture, and community
Crisis communications experience
Email copywriting and marketing copy experience
AP Style proficiency

Responsibilities

Develop messaging and positioning for GirlTREK across all audiences (members, donors, partners, public)
Create content strategy - what to communicate, when, through which channels, and why
Steward GirlTREK's brand voice, tone, and storytelling approach
Ensure all communications reflect GirlTREK's values and cultural authenticity
Coordinate communications across divisions to ensure consistent narrative
Develop and maintain brand voice guidelines
Create messaging frameworks for programs, campaigns, and partnerships
Ensure consistency in how GirlTREK is represented across all communications
Adapt organizational messaging for different audiences while maintaining brand integrity
Develop PR strategy and media outreach plans to increase GirlTREK's visibility and public profile
Build and maintain relationships with journalists, editors, and media outlets
Identify media opportunities and story angles that advance organizational priorities
Pitch stories and secure media placements in target outlets
Write and distribute press releases and media advisories
Respond to media inquiries in a timely and strategic manner
Coordinate interviews and media appearances for leadership
Prepare leadership for media appearances including talking points and media training
Monitor media coverage and track press mentions
Identify opportunities for op-eds, contributed articles, and thought leadership appearances
Write or support development of thought leadership content
Position organizational leaders as experts in Black women's health and wellness
Write compelling copy for marketing campaigns developed by VP of Brand Partnerships & Marketing
Write and edit email copy for member journeys, campaign emails, and member communications
Support campaign development with strong messaging and storytelling
Ensure all marketing copy aligns with brand voice and organizational values
Manage external comms vendors
Develop compelling narratives about GirlTREK's impact, mission, and community
Create member stories, testimonials, and impact case studies
Write content that brings programs to life and inspires action
Translate program work and data into accessible, engaging stories
Write partnership announcements, press releases, and communications materials
Support partnership activation with compelling messaging and copy
Develop content for partnership stewardship and reporting
Support VP of Philanthropy with donor communications and campaign materials
Write donor-facing content including impact reports, campaign appeals, and stewardship communications
Ensure donor communications align with organizational messaging
Develop and maintain crisis communications protocols and templates
Lead organizational communications response during crises or sensitive situations
Coordinate with leadership on messaging and response strategy
Manage issues as they arise with appropriate urgency and strategic thinking
Conduct communications risk assessment and prepare for potential issues