Senior Manager, Merchandising & Web Operations

2U • Crystal City, TX

4d • Hybrid

About The Position

The Senior Manager, Merchandising & Web Operations is the strategic architect and business owner of the edX storefront. This role is responsible for performance of the edX marketplace, ensuring excellence in day-to-day operations while also chartering and executing a long-term strategy for how the catalog is presented, discovered, and consumed. You are accountable for optimizing the digital shelf to maximize conversion.
In this role you will: drive strategic marketing priorities across key web pages, including the homepage; directly or crossfunctionally manage individuals responsible for day-to-day operations of those pages; drive catalog prioritization; and own, drive and execute on promotional strategies.

Requirements

• 10+ years in E-commerce Merchandising, Web Operations, or Digital Product Management. Must have a proven track record of leading and managing a high-SKU marketplace with more than $30M in annual revenue.
• Demonstrated ability to craft strategies that drive results against high-level business goals.
• Expert-level knowledge of CMS architectures, GA4, and e-commerce conversion funnels. Ability to lead technical discussions with Engineering teams.
• Proven ability to establish and oversee rigorous QA protocols for high-stakes, global digital storefronts. Proven track record of operational excellence.
• Proven experience leading teams. Experience managing complex projects and mobilizing cross-functional teams.
• Possess a strong data-driven mindset. Expert in using click-stream data, heatmaps, and A/B testing results to build business cases for site changes.
• Strong collaborator with a proven ability to work across the web, marketing, product, and engineering spectrum.

Responsibilities

• Digital Merchandising Strategy: You are accountable for setting and driving merchandising across edX, including visual and topical curation of the edX homepage, category pages, and search results. You will use data to determine which products to feature to maximize revenue and learner relevance.
• Web Operations Leadership: You will manage the day-to-day "run" of the site, including direct or cross-functional management of the web operations team. You are accountable for ensuring product listings are accurate, links are functional, and the site remains high-performing during high-traffic promotional periods.
• Promotion & Campaign Execution: Drive, own and execute global promotional events (e.g., Black Friday, New Year, and seasonal campaigns). Responsible for bottom line performance of discounts and promotional campaigns, directly driving revenue for the business. Partner with key cross-functional teams to ensure operational excellence on campaigns.
• Search & Discovery Optimization: Collaborate with Product and Engineering to drive strategic personalization for the internal search experience and user-facing recommendation engines. Work alongside key stakeholders to ensure learners can find the right course or degree with minimal friction.
• Catalog Management: Oversee the operational workflow for launching and sunsetting partner branded content. Ensure all metadata, pricing, and visual assets meet edX’s premium brand standards.

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees