Senior Manager, Media Strategy

iHeartMedia • Los Angeles, CA

3d

About The Position

iHeartMedia is seeking an experienced Senior Manager, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA! The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers. The Senior Manager, Media Strategy reports to the Vice President of Media Strategy and partners with our Strategic Partnership Group (the division that leads National multi-platform sales) to develop media strategies and plans that meet advertisers’ objectives, yield measurable results, and drive ad revenue.

Requirements

• Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs
• Knowledge of all basic media math and media research techniques
• Natural drive to independently stay current on developments/shifts in media landscape
• Strong communication skills
• Ability to work on multiple projects concurrently and meet deadlines under pressure
• Superior organizational skills, analytical & detail-oriented approach to projects
• Strong proficiency with Microsoft Excel
• Ability to thrive working independently and as part of a team
• 4-5 years of advertising/media planning experience - multi-channel media (Broadcast and Digital)

Nice To Haves

• Respect for others and a strong belief that others should do this in return
• Accountability for own work and desire to provide guidance to new team members
• Ability to contribute to several projects at the same time under a moderate level of direction
• Application of objective judgement, technical skills and prior experience to solve business problems
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner
• Desire for continued knowledge sharing and learning
• Understanding of impact of own decisions

Responsibilities

• Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics
• Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia’s assets and capabilities
• Use proprietary planning tools to develop an optimized top-line media plan including the iHeartMedia platform mix and weight levels
• Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules
• Create detailed consolidated summary plans to share with Sales and other relevant internal teams
• Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed