Senior Manager, Media Planning
About The Position
dentsu is looking for a Senior Manager of Media Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. You should have some experience in both traditional and offline media (TV, Radio, Print, OOH), and this role will also focus on all things digital – social, digital, programmatic and search. You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communication strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. You are expected to have a strong working knowledge of the media landscape (including digital). Managing client relationships is also a key component of this role.
Requirements
- 4-6 years of integrated media planning experience
- Experience in traditional marketing and current knowledge of trends and innovations in traditional media
- Experience in digital marketing / media and current knowledge of trends and innovations in digital media
- Proven leadership skills and management experience
- Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar
- Strategy Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
- Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)
Responsibilities
- Accountable for media plan output timeliness, accuracy, and overall excellence
- Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
- Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
- Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
- Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
- Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
- Build & maintain trusting, collaborative relationships with clients at appropriate levels
- Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Capable of effectively managing up and down the reporting structure
- Provide and discuss industry information on media, markets and related dynamics
- Train, motivate and develop media planning group
- Construct and deliver accurate, honest and timely performance management documents
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave, and
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
