Senior Manager, Marketing Operations

Churchill Downs Incorporated • Owensboro, KY

2d

About The Position

The Senior Marketing Manager, Shared Services is responsible for leading marketing execution and shared services support for Owensboro Racing & Gaming and Ellis Park Racing & Gaming. This role translates enterprise and property marketing strategies into cohesive, high-impact execution across both properties while ensuring brand consistency, operational efficiency, and financial discipline.
Reporting to the Senior Director of Marketing, this position provides direct leadership to property-level marketing leaders and coordinators and serves as a key connector between shared services, external agencies, and internal stakeholders. The Senior Marketing Manager plays a critical role in aligning advertising, promotions, and creative execution to drive visitation, engagement, revenue growth, and a consistent guest experience across both properties.

Requirements

• Strong leadership and decision-making abilities.
• Excellent interpersonal, oral, and written communication skills with the ability to communicate effectively across all levels of the organization.
• Ability to manage multiple tasks concurrently in a fast-paced, changing environment.
• Highly developed analytical skills with the ability to evaluate data and campaign performance.
• Creative problem-solving skills with the ability to analyze operations and identify improvement opportunities.
• Ability to build and maintain effective working relationships with internal and external stakeholders.
• Strong organizational skills with attention to detail and accountability for outcomes.
• Ability to lead, coach, and develop team members while fostering collaboration and alignment.
• Ability to work independently and as part of a cross-functional team.
• Flexibility to work varied schedules, including weekends, holidays, and nights as needed.
• Bachelor’s degree in marketing or a similar discipline.
• 5+ years of progressive marketing experience, preferably within gaming, racing, hospitality, or entertainment.
• Must be able to obtain and maintain a valid gaming license as required by the Kentucky Horse Racing & Gaming Commission.

Nice To Haves

• Prior experience leading teams or managing marketing operations across multiple locations preferred.

Responsibilities

• Execute integrated marketing plans supporting gaming, racing, promotions, entertainment, and community initiatives across both properties.
• Translate strategic direction from the Senior Director of Marketing into actionable plans for property teams.
• Ensure consistent brand standards, messaging, and creative execution across Owensboro Racing & Gaming and Ellis Park Racing & Gaming.
• Oversee development, production, and deployment of marketing collateral and advertising assets.
• Manage relationships with external advertising agencies, media partners, and vendors.
• Coordinate media planning in alignment with approved budgets and timelines.
• Review and route advertising materials for required approvals prior to release.
• Monitor campaign performance and recommend optimization strategies.
• Provide leadership and direction to Promotions Coordinators to ensure promotional calendars are executed accurately, on time, and in compliance with regulatory standards.
• Partner with property leaders to align marketing execution with operational priorities and guest experience.
• Support live racing marketing initiatives at Ellis Park in collaboration with Racing Operations.
• Support development and management of marketing budgets across both properties, including monitoring expenses, analyzing variances, and ensuring efficient use of resources.
• Evaluate campaign ROI and performance metrics to inform future planning.
• Lead, coach, and develop marketing leaders and coordinators across both properties.
• Establish clear priorities, expectations, and accountability for shared services and property teams.
• Foster collaboration, cross-property alignment, and a service-oriented culture.
• Serve as a role model for professionalism, adaptability, and operational excellence.
• Act as a key liaison between property marketing teams, shared services, and internal departments.
• Ensure compliance with regulatory requirements, company policies, and brand standards.
• Maintain working knowledge of gaming and racing regulations impacting marketing and promotions.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees